The majority of consumers want ads customized to their:
- Hobbies and interests
- country or nationality
- city, postcode or immediate surroundings
- age group
city, postcode or immediate surroundings
Explanation: Most consumers want their ads to match their city, zip code, or neighborhood. 4 out of 5 consumers want ads to match city, or zip code
immediate environment. Over 60% of consumers used location information in advertisements.
They say that in computer / tablet advertising it is important to indicate the store address and a phone number, and in smartphone advertising – routes and a call button.
the majority of consumers want ads customized to their:
Targeted advertising is a form of advertising, including online advertising, that targets an audience with specific traits, depending on the product or person being promoted by the advertiser.
These traits may be either demographic, with an emphasis on race, economic status, gender, age, generation, educational level, income and occupation, or there may be a psychographic emphasis based on consumer values, personality, attitude, opinion, lifestyle.