To raise awareness of what you’re advertising without limiting who might see your ads, you should:

To raise awareness of what you’re advertising without limiting who might see your ads, you should:

1. add more targeting methods, and use the Targeting and bid setting
2. set an adjustment to your topic bids so that your ads on a specific topic appear on multiple pages
3. set mobile bid adjustments to attract more mobile customers
4. add more targeting methods, and use the ‘bid only’ setting

Information:

Bidding alone does not limit the delivery of ads to the targeting method you choose.

It doesn’t limit the display of ads for the targeting method you choose.

Google Ads offers several bidding strategies tailored to different types of campaigns. Depending on the networks your campaign targets and whether you want to focus on getting clicks, impressions, conversions, or views, you can determine which strategy works best for you. In this article, we’ll show you how to use your advertising goals. to select your bidding strategy.

Focus on views or interactions (video ads only)

If you post video ads, you can use CPV. With CPV, you pay for video viewing and other video interactions, such as urge overlay clicks (CTAs), tooltips, and accompanying banners. Simply specify the highest price you’d like to pay for each view when setting up your TrueView video campaign. Learn more about CPV rates.

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To raise awareness of what you’re advertising without limiting who might see your ads, you should: