What is the advantage of using a lightbox ad?

What is the advantage of using a lightbox ad?

What is the advantage of using a lightbox ad?

You can run it on both the Search Network and the Display Network.
You can use any Display Network targeting method.
There are no costs involved in the advertisement.
You can only be charged for clicks
The correct answer is:

You can use any Display Network targeting method.

Explanation: One benefit of using a lightbox ad is that you can use any targeting method on the Display Network.

Benefits of using lightbox ads:

Connect with the right customers – You can target your ads using all of the targeting methods available on the Display Network, such as related audience segments. Plus, you only pay when people interact with your ad, for example hovering over your ad for two seconds.
Captivate Your Audience – Using online resources you may already have, such as videos or catalogs, you can create engaging ads that people can actually explore. For example, you can create an ad that expands to a full screen canvas, or you can create an ad that plays a video on the page.

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