what’s one benefit of creating multiple ad groups?

You can target certain ad groups across different Google networks.
You can sort your keywords and ads by related topics
You can set different budgets for each ad group.
You can pause certain keywords if they don’t work.

what’s one benefit of creating multiple ad groups?
Correct Answer: Keywords and ads can be categorized into related topics.

Explanation:

What’s the benefit of creating multiple ad groups? You can sort your keywords and ads by related topics

Well, this may be an easy question, but it creates some confusion. In fact, one of the reasons why you should split your keywords into related topics is to optimize your ads, improve your Quality Score, and adjust your bids. So for me, both “you can split your keyword ads into similar topics” and “you can set different budgets for each ad group” are just as accurate. In addition, in my experience, it’s much better to have a keyword with different types of matching in a single ad group than to have 5-10 keywords for each ad group, as recommended by Google. But there is another problem.
You can use ad groups to organize your ads according to a desired topic, such as the types of products or services that you want to advertise.

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