Designing a website is more than about aesthetics. It should increase the trust of the visitors to land on the homepage of your website. Based on the web research, it is clear that 75% of the consumers will make judgments about the company based on the design of the website. It is essential for the companies to provide a creative design to the WordPress website to engage more visitors. As a result, there is an enhancement in the company’s credibility. You need to learn about some essential steps to make a creative WordPress website to attract more web traffic.

The design of the site should be planned carefully with WordPress Design Agency, and the content on your site should be correct. It is the first requirement to provide a creative and professional look to your website. The combination of the font and color palette will provide a great look to your website if these are correctly used. If your site has bad use of color and too much text, then it will provide a professional look to the customers. It will result in bouncing back of the visitors from your WordPress website.

You can learn about some steps to use while designing a website to get the desired creative look. The following steps are essential to attract and delight web traffic and visitors to your website. A closer look at the points is essential to get the desired results in the appearance of the website. The following are the steps that you need to consider while creating a custom WordPress site to improve brand loyalty and identity.

Choose a customizable theme

When you are installing WordPress, there is the installation of a default theme automatically on the website. You can have a look at the theme and decide whether to use it or not on your website. If you want to stick with the theme, then you can use the editor to customize it. There are different options available to change the color or button of the theme to attract more visitors.

It is beneficial to upload the logo image and add icons to the social menu that will appear in your footer. You can create a beautiful site by customizing the default theme installed with the WordPress website or you can hire wordpress developer for the same. There are some limitations also available that may prevent you from personalizing the site according to your requirements.

For more control over the appearance of the site, you can select the best one from hundreds of free and premium WordPress themes available in the directory. There are more color options and background options available with Google fonts and layouts to choose from.

It will allow an appealing design to your site and invite the targeted audience to have a look. You can also take advantage of the premium theme that provides design and customization at every part of your website. After choosing from the 800 above premade website layout, you can apply animations on any element and update the website. The look of the website will become impressive and appealing for the audience to join and increase the company’s credibility.

Select the color palette

After the selection of the theme, you can begin to customize your themes with impressive colors. There is a presentation of unlimited virtual color options for the website owners to design a WordPress website professionally. The color scheme can be used across all the pages of your site to provide promotional material and social media content. As a result, there is the strengthening of the brand awareness and attraction of more customers across platforms and social channels on the website. Looking at the website will become professional to have targeted audience availability on your site. 

How do you pick the right colors for your site? You can take help from the web developer because there is a set of colors that provides a professional look to the website. The choosing of the right one will require the skill and intelligence of professionals to make the right decision. You can just use color in a coordinated and impressive way to provide a different look to your website. Then you pick a color scheme; it should become inspiration from your logo and content. Uploading a photo background on the homepage of the website is also a good idea to enhance the appearance of your website.

Some samples are also available with a few shades from the photo and provide a glimpse of headings and footers along with it. It is a great way available to provide a unified and attractive look to your website to attract a targeted audience.

Select the typeface 

Many WordPress themes are available with pre-installed fonts, but you cannot add custom fonts manually or a plugin to change the appearance of your site. The internet can provide support in few forms through different browsers and devices to change the look of the website. The website owner has to face some limited font selection for their site because they are pre-installed fonts. Web fonts are compatible with all types of browsers and devices to change the display of your website and attract more visitors. You need to know about them to take advantage.

Now that the website owner can choose from hundreds of fonts, it is providing an overwhelming selection and experience to them. There are two major factors to consider while selecting that typeface of a website. These are readability and personality. Make sure that the font style, point size, weight, and color is easy to read for the visitors from the desktop and mobile devices. The website owner should pick a font that will represent the brand personality and how people want to feel when they are registering at the website.

These are essential things that you need to consider when you are selecting the typeface of your WordPress website. The collection of information about different options available on the internet is essential to make the right decisions and attract more visitors to the website.

Create a custom homepage

After the providing of the default theme, the WordPress site will provide you with a default homepage. It will automatically display some latest blog posts. You can invest some time to change the custom homepage and the blog post available at your site. It is essential because the homepage is the first impression when a visitor registers at your site.

It should look attractive and impressive to retain the attention of visitors for a long period. The introduction of the brand is also possible with a look at the homepage. There is a need to briefly explain the brand and products to increase the visitors and convert them into loyal customers of the companies and web development service providers can convert the process into easy one.

If you want to achieve the goals, then there is a need to include a few things. The home page should include a separate section for email and contact information. The creation of a clean landing page is the requirement of website owners as the homepage of the site. An editor is also available that has the desired page from the drop-down menu to build a creative and professional home page for your website. Need to choose the right editor to get an impressive homepage for your WordPress website.

Customizing the navigation bar

If you want to make it easy for visitors to browse your site and to stay longer, then there is a need for customizing the navigation bar of your site. It will help to increase the views on the page and decrease the bounce rate. You can do it with the help of a WordPress built-in menu editor. You can start by selecting the menu items available in the editor.

The alignment of each new page on a tab can result in a quick crowd on your menu. You need to think about the categories that are broad enough to organize all the posts available on the home page. It will include the about us, shop, and blog tab. You can create submenus that will appear on the drop-down items when a visitor will register at the website.

In order to make your site user-friendly, you can add a search bar along with the navigation menu. WordPress will let you search a particular section on your sidebar or another widget. It is a benefit available to the visitors available on your site. You can use a plugin to place a search box option on the navigation bar. It will allow the visitors to type the keyword and find your website content easily. As a result, there is more attraction of visitors to your site and increase the rankings on the online search engines. The finding of the content will become easy among other menu tabs.

Thus, these are the steps that you need to follow to create a creative and professional WordPress site. The engagement of the visitors is high on the site and increases the credibility of the company. You can follow the steps mentioned above to get a targeted audience and web traffic available on your WordPress site with a creative and professional look

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