Specifically, an IP address is a string of four sets of numbers separated by periods (for example, 32.156.74.201). An IP address can be public (online) or private (internal or local).

Dedicated IP addresses vs. DIVIDED

The new IP address can be exclusive to the sender (called “dedicated”) or can be shared with other users. Want to know which one is the best? We typically recommend shared IP addresses for low-volume senders who send a small number of emails to a modest list of subscribers.

On the other side, using a dedicated IP address is a good idea for higher volume senders with more consistent sending frequency. With dedicated IP addresses, you can focus on building a strong reputation over time, making sure your emails reach your customers’ inboxes. your emails will reach your customers’ inboxes.

What is IP Warming?

In short, new dedicated IP addresses have no sending history – they are cold. This makes them suspicious to recipients such as ISPs (Internet Service Providers) and puts them in the dreaded spam folder.

So, IP warming is the process of warming up a new IP address so that recipients trust it. You can think of this as an extra step in building trust with ISPs, just like you use link building to increase trust in your SEO domain’s ranking.

IP Warming: what to expect

Reduced or blocked mail

Spammers are constantly sending messages from new IP addresses – they will burn through a group of IP addresses until they disconnect and repeat the process on another group of IP addresses. As a result, ISPs are careful about traffic sent from new IP addresses. They block IP addresses from sending large numbers of emails because they suspect it is malicious activity by spammers.

As a result, it’s not uncommon for you to receive delayed or expedited messages when you start sending email from your new IP addresses. After several attempts, the message is usually accepted and delivered.

It may take a few days for normal traffic to be received from ISPs that are redirected to new senders. Regardless, don’t stop sending emails—keep focusing on sending emails to only your most engaged email subscribers.

In rare cases, an ISP will block a new sender. Adobe monitors your account and if such a block is suspected, will contact your ISP to try to resolve the situation as best as possible.

Remember that consistency is key here. Irregular delivery volumes and infrequent mailings will cause some delivery issues along the way.

Complaints

Complaints occur when a subscriber marks an email as spam through their email program. A notification of the complaint will be sent to the ISP. If an ISP receives enough of these complaints, that ISP will take action to protect its customers—perhaps by blocking access to many email subscribers or by directing some emails to a block folder rather than to subscribers’ mailboxes. If a delivery problem is caused by complaints, it is important to determine why recipients are complaining.

Subscribers complain for various reasons. Sometimes a subscriber doesn’t want to receive more emails from you, perhaps because they feel like they’re getting too many messages on the same topic, they weren’t expecting the message, or they don’t remember signing up to receive your emails.

Data validity period

Forced resources occur when you send a message to an undeliverable address from your Internet Service Provider. An address may be unavailable for a number of reasons, such as an error when entering the address or sending mail to an address that was previously active but was closed or terminated after a period of inactivity.

Review how addresses were collected and confirm that permission has been received. Sometimes people close their email account and don’t notify those who have that address on their marketing list.

Commitment

Internet providers need a constant volume and good quality of data. You will slowly and steadily increase your traffic over the next four to eight weeks. Sometimes scaling takes longer or shorter depending on your scope and goals, but it is usually a minimum of 8 week process.

Email traffic should grow slowly and steadily, increasing each week until the entire list has been sent. Additionally, each segment will follow a schedule until completion. Start with the most recent followers and end with the least engaged followers. Also note that some ISPs may require a more customized approach depending on how they handle new traffic.

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