10 Ideas for TikTok Engagement (No Dancing Required)

Tiktok engagement groups: So, you’re tired of all the TikTok trends that revolve around dancing, but your business needs that extra spark to boost engagement?

If you’re anything like the rest of us and you’ve spent hours scrolling through TikTok, you’ll know that businesses don’t take their TikTok marketing campaigns lightly. Everyone is after the same thing and with a platform that is buzzing with creative marketing ideas; it can get difficult trying to make your brand stand out.

TikTok is an excellent social media platform for marketing right now, and most big-name brands have established themselves on the platform in a bid to further captivate their audience in a unique way. The move to TikTok is not all too surprising, seeing as the platform came into popularity at a time when most social media users were looking for new methods to take their minds off the state of the world. Today, TikTok has surpassed Twitter and Snapchat and is now the sixth-largest social network.

Pop culture now heavily centers on TikTok, and viral TikTok videos circulate on other social media networks every day, keeping the competition tough for creators and businesses. With this level of competition, it doesn’t come as a surprise that creators can hit roadblocks in terms of creating engaging content.

Because no one wants to watch another version of a viral dance video for the hundredth time, we have compiled some of the best TikTok ideas to go viral that would earn you high engagement.

1.    Vlogging

Vlogging never gets old; no matter how many creators do it, or how many social media networks are saturated with vlogs. Showing your daily routine to your followers has always been a great way to promote your business and reach a wider audience.

Posting daily routine videos will also help your followers understand your business better, as well as create loyalty within your audience. Creators can glamorize the smallest details about their day. If your business is makeup and skincare, run something short, like a ‘Get Ready with Me’ video, where your audience can see the products you use in your own life.

2.    Post Frequent and Quality Videos

Consistent and quality videos are a sure fire way to increase your engagement and keep your viewers interested in your content. You don’t need professional tools to create quality videos, but eye-catching content shot in high resolution is sure to keep your audience from scrolling past your video. You can schedule your content using a TikTok calendar, and encourage people to visit and engage with your page’s creative videos.

3.    Use Q&A

There are few things as interactive as a good question and answer session. It’s one thing to put out a video explaining what your products are and what they’re used for, and it’s quite another to answer questions from real people.

Q&As allow audiences to interact with brands, and with TikTok’s Q&A feature, the process is even better as you can easily respond to your audience’s questions with a text or video response. The platform’s feature has various advantages in terms of boosting user engagement, especially with the video replies which are more effective in engaging your audience.

4.    Duet with Influencers

Duets between popular influencers or an influencer and a brand are something TikTokers enjoy, and you can easily tap into this social media trend.

Duets allow you to create split-screen videos where you can combine your video with another TikToker’s video. With this feature, you can encourage your audience to engage with your video by duetting it. And if you duet another influencer’s video, you now have access to their audience and can boost your own TikTok engagement.

5.    Tutorial Videos

Tutorial videos are all the rage now; everyone is making cute little tutorials on TikTok. Everyone wants to learn something new, especially in 60 seconds or less!

TikTok does not offer longer videos like you’d see on YouTube or some other social media networks. But, content creators can upload shorter clips of their tutorials with a CTA asking their audience to head over to their other social media accounts for the full video.

6.    Host a Live stream

TikTok offers a Livestream feature – like most other social media platforms. Live streams allow hosts to live broadcast directly to their audience. This feature allows you to communicate in real-time with your followers and gives a more genuine sense of connection. TikTok live is also an avenue for making money since viewers can send gifts (donations) during a live stream.

TikTok live streams are fun and interactive sessions for both the host and the audience, and they can last up to 60 minutes, but we recommend keeping them at around 30 minutes.

7.    Product Reviews

People enjoy watching product reviews that are both entertaining and honest. You can team up with an influencer in your field to organize a product review video where they review your products to their audience. This type of video increases reach as well as introduces your products to newer audiences who need products like yours. Make it a fun and genuine product review, and don’t forget to include the hashtag #ProductReview to attract more engagement.

8.    Use the “For You’ Page

You probably see the #fyp on TikTok user’s videos, and there’s a good reason why. The “For You” page is the main feed on TikTok, and it houses all the newest videos personalized to each user’s preferences.

Videos on the “For You” page will generally receive higher engagement and will reach a larger audience more interested in your brand and content.

9.    Try Recipes

Everyone loves an easy recipe they can follow at home. TikTok is packed with foodie influencers and content creators whose videos often go viral with massive engagement.

Your brand can easily jump on the food trend and create content relevant to your marketing strategy and products. You can watch other food videos to get a better idea of how it works, and then get to work creating food content that would keep your audience hooked.

10.  Participate in TikTok Challenges

TikTok challenges are what makes the app so fun and unique. People love to hop on trending challenges, and your brand should too.

Find a trend that relates to your brand in some way (or one which you think would resonate with your audience). For example, there is the “Put a finger down challenge” which is very popular and can fit into any context. Other options include the “tell me without telling me” and “pen and cup challenge”.

With TikTok, there are hundreds of ways to promote your business; you just need to find one which works for you and make the most out of the platform.