With 4.76 billion social media users around the globe, which makes up 59.4% of the world’s population, you can only imagine how much benefit it could bring to your business. Almost every business, be it small or large, has a social media presence.
It not only helps you boost brand awareness but also conduct market research, attract customers, build customer loyalty, and increase your market reach. To avail of these benefits to the fullest, you also need to have quality followers.
Along with robust social media marketing strategies, you can also avail yourself of organic growth tools. For instance, availing of the 3 days SimplyGram Trial for free helps you evaluate the potential of SimplyGram without having to waste your time and money.
We’ll share ten tips with you in this article to help you build a better social media presence and deliver greater business value.
Table of Contents
Tip #1: Engage With Your Audience
Whatever content you’re about to post for your audience, make sure it actually provides value to them. You must ask yourself if they will get this information somewhere else on social media and how valuable it will be for them.
This will automatically lead to your audience engaging (such as likes, comments, retweets, and shares) with your content. Moreover, you should always reply to their comments, even retweet their tweets, or share their stories on your profile.
All this will make them feel appreciated that you care about their opinions and values, and this will bring them closer to your brand. Try to keep an eye on your DMs, too, and reply to them in a timely manner.
Tip #2: Keep Track of Your Competitors
What’s great about social media is that you can keep an eye on your competitors, and no one can stop you from doing so. Assess their social media profiles and check which posts are top-performing and what social media strategy they are implementing to engage their audience.
All this will give you the inspiration to alter your social media strategy accordingly. However, you must not copy them, as you want to stand out among your competitors. You can further evaluate their top-performing posts to improve your social media campaigns.
Tip #3: Leverage the Power of Visuals
No one wants to read plain, boring texts. That’s why such social media posts tend to get a lower engagement rate than posts containing high-quality visuals.
Whether you’re using images or videos for your social media content, maximize their use. Don’t forget to compromise on the quality of visuals in terms of aesthetics as well as the value they provide.
You can curate informative images relevant to your brand. In addition, you can share the behind-the-scenes of your business and how-to tutorials of your products in the form of videos to engage your audience and drive engagement.
Tip #4: Post at the Right Time
In order to optimize your social media presence, you must post at the right time. Now, you may wonder about the optimal time to post on social media, and everyone will tell you differently.
It’s essential to ascertain the optimal posting time to ensure your audience sees and engages with your posts. Otherwise, what’s the use of posting content if they don’t see it?
You need to assess the right time to post on social media yourself. Start posting whenever you think is the most suitable time to post (when your audience is most active). You will also have to go through trials and errors.
In the meanwhile, keep an eye on the analytics, too, as this will tell you when your audience is actually active and engages with your posts.
Tip #5: Stay Consistent
Once you have determined the right time to post, you should also ensure you’re consistent with your posting schedule. If you post consistently for a week and another week you go MIA, you won’t be able to stay on the top of your audience’s minds, and they also will stop taking you seriously at some point.
Moreover, posting consistently means providing more content for your audience to engage with, which will help you grow your social media presence more efficiently.
Bonus tip: Use a social media scheduling tool to plan content ahead of time and automatically post on the scheduled date not to miss a day of posting.
Tip #6: Use the Right Hashtags
Hashtags are ideal for making your content more discoverable on social media. Whenever a user searches for a hashtag, all relevant content is displayed on one page. This makes it easier for users to browse too.
Make sure you search for the right hashtags to use for your content. You can even take a look at your competitors for inspiration. Using appropriate hashtags in your posts gives your content and brand more chance of getting discovered by a new audience.
Tip #7: Keep an Eye on the Latest Trends
Using social media regularly will automatically allow you to keep an eye on the trends as you will be able to view what most people are talking about or what kinds of hashtags they are using the most.
Make sure to jump on the trend bandwagon and make yourself known by taking advantage of the latest trends. However, don’t blindly follow trends. You should ensure that they are relevant to your niche. Otherwise, you may come off as irrelevant to your audience, and they may even unfollow you.
Tip #8: Don’t Be Afraid to Pay for Ads
Social media ads are a great way to boost your social media presence instantly. Unlike conventional advertising methods, social media ads are comparatively affordable and more efficient.
They help you target the right audience according to their demographics, location, interests, and age while staying within your budget. You can also choose from a variety of ad formats that best suits your needs.
Tip #9: Don’t Ignore Negative Comments
Only replying to positive comments while ignoring negative comments as if they don’t exist makes you seem like a reckless and ignorant brand in the eyes of potential customers.
Therefore, you should take care of negative comments in a calm, patient, and apologetic way. For instance, if they aren’t happy with your delivery service, accommodate and reply to them positively.
Tip #10: Keep an Eye on Your Analytics
All social media sites offer built-in analytics, which is ideal for monitoring your social media performance over time in terms of growth and engagement. Without keeping an eye on your analytics, you won’t really know what’s working for you and what’s not.
This way, you will keep using the same old social media strategy without getting results while wasting your time and effort. Keeping up-to-date with analytics lets you tailor your content strategy accordingly for greater success.