About ToyJoy Website !

ToyJoy: Who said toys are just for kids? Absolutely not, adults are very diverse in their preferences, adults prefer to play them behind closed doors. Adult toys inspired my bold and overtly sexy new web design concept for an e-commerce site. Visit the mobile version of the site and have fun!

You can also read about image types in web interfaces and types of contrast in UIs, see a list of important web page elements, learn how to ensure consistency and design for e-commerce, and web application types You can check out the guide. Page.

Project

Website design and sustainable identity for an e-commerce platform to promote and sell sex toy brands.

The design process

The main goal of the large creative team working on this project was to develop a simple style that established a clear connection with the nature of things, but at the same time looked elegant and wrapped such a specific theme in a perfunctory visual appeal. presentation

After going through the stages of research and creative exploration, the designer decides on the structure of the site. He saw a webpage system that captures brand-to-customer communication from the first meeting, providing information about benefits and product categories, ensuring a seamless checkout experience. In addition, two main design options have been created to set the mood of the entire user experience: the heading font and the color palette.

The color palette in shades of purple and pink combined with the romantic and delicate dahlia font instantly sets the mood and atmosphere.

The overall concept of style is based on the separation of the ideas of sophisticated and addictive pleasure To set the mood and provide a high emotional appeal to the site, the designers have integrated all sorts of visual aids:

Various photos of people and playful environments add a strong human element to the design.
Videos make the experience more dynamic and atmospheric, helping to engage and engage visitors.
Playful custom illustrations add to the fun, promote overall brand awareness, and provide a stylish context for such an intimate subject.

Motion graphics make the experience lively and immersive

3D visualization will help make your product presentation consistent, pleasing to the eye and sophisticated.

The main section of the home page delivers a quick and clear message to visitors through an effective combination of photos and a prominent slogan. Backgrounds add visuals with natural textures, while framed images set the template for advanced forms integrated throughout the site to present content in a unique way.

A fun loading animation adds fun and peace to the conversation. The main benefit is integrated into the layout as highly visible lines of plain text scattered across the page. The header is ultra-minimalist, with logos and menu buttons in the corners and a well-presented brand mission statement in the middle.

The overall concept of style is based on the separation of the ideas of sophisticated and addictive pleasure To set the mood and provide a high emotional appeal to the site, the designers have integrated all sorts of visual aids:

Various photos of people and playful environments add a strong human element to the design.
Videos make the experience more dynamic and atmospheric, helping to engage and engage visitors.
Playful custom illustrations add to the fun, promote overall brand awareness, and provide a stylish context for such an intimate subject.

Motion graphics make the experience lively and immersive

3D visualization will help make your product presentation consistent, pleasing to the eye and sophisticated.
The main section of the home page delivers a quick and clear message to visitors through an effective combination of photos and a prominent slogan. Backgrounds add visuals with natural textures, while framed images set the template for advanced forms integrated throughout the site to present content in a unique way. A fun loading animation adds fun and peace to the conversation.

The main benefit is integrated into the layout as highly visible lines of plain text scattered across the page. The header is ultra-minimalist, with logos and menu buttons in the corners and a well-presented brand mission statement in the middle

By combining different background colors to separate different sections, playing with typographic colors and contrasts, and skillfully using negative space, shapes, and curves, the designer effectively creates a solid visual hierarchy of pages and websites. It helps visitors to understand the idea quickly and get aesthetic satisfaction.

The product page is built around the visual presentation of the product, enhanced by specially designed 3D graphics to achieve a style that best fits the core idea of ​​refinement and intimate pleasure. Since this type of product is not common, many buyers need an explanation to help them make a purchase decision, so informative and persuasive text serves this purpose. The related product gallery uses horizontal scrolling; This functional solution also adds variety to the interaction process.

Uniquely designed solid and playful illustrations thanks to the background texture. As secondary visual elements, they also greatly enhance the overall emotional appeal and appeal of the design.

Help make the same thing consistent, pleasing to the eye and sophisticated.
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