Digital marketing Tips: The social network advertising on the Internet has become today one of the major advertising media, having become the perfect tool to reach more potential customers.
Advertising on the Internet must be clear, objective and striking and has a much lower cost , thanks to its effectiveness, than that of conventional advertising.
Thanks to this type of advertising we can reach the right people with the exact message that we want to convey at all times. Thus, small businesses that bet on ads on social networks in Ceuta or Cádiz do not have to trust that people listen for a few seconds to an advertising spot inserted in a local station.
Why do we need advertising?
Regardless of the size of our business, but even more so if we are a small company, we need to publicize our brand, in order to get the largest number of people to buy our products or services.
Many advertisers talk about the three basic steps when it comes to advertising a brand and digital advertising can be key for our company if we think about launching a campaign. Learn more about construction digital marketing
Step 1: Increase brand awareness
If our market volume is small, before getting someone to count on our products or services we must make them know that we exist. We must present our company to the world and a good idea is to tell a story that influences our clients and that can lead them to count on us.
Step 2: Get your brand taken into account
Once the service or product is made known, it may be necessary for customers to want to know more. A good idea at this point may be to offer some information that they need to download from a web page or require that they register in order to get more interesting data.
Step 3: Get the product bought
The end result of our effort is to ensure that those who have known our product end up making a purchase. We must also promote sales and retain our customers so that they buy again in the future.
Why should we increasingly take digital advertising into account?
Digital advertising offers our company a series of advantages that are difficult to achieve by other means.
Thanks to this publicity we will be able to show our propaganda only to those we love. For example, on Facebook, where people share their data, identities, important events or interests, a social network with more than one billion active users, advertisers can direct their campaigns to the people who interest them most thanks to Facebook ads.
Internet advertising allows comprehensive control of the schedule and budget used. Advertising systems such as Facebook ads and Google Adsense allow you to select the location and format in which the ads will be displayed and we can update and review the budget available for our campaigns at any time.
This type of advertising allows us to know the scope of our ads in real-time. So if we see that we are not having the results we want we can eliminate the ad, or on the contrary, if we see that it has an optimal result we can increase our budget to reach more people. Facebook ads allow us to know who has seen our ad and what actions they have taken subsequently.
Digital advertising platforms offer our business the perfect tool to program our campaigns and allow us to measure their effectiveness, thanks to which we will be able to know exactly the benefit we achieve for our business with the money we spend on advertising. .