Didomi 40m series 46msawersventurebeat: Didomi, the compliance preference management platform, raises $40 million in Series B funding Founded in Paris in 2017, Didomi has partnered with leading companies such as Rakuten, Orange and Adevinta to help manage consumer compliance for analytics, A/B testing and other digital marketing initiatives
Didomi’s consent management platform is designed to help companies collect, store and manage consent options from users around the world. While the control center helps companies give users access to their personal information and update their settings if they change their mind about previous permissions.
Developers can work with DiDomini in a variety of ways, including developer toolkits (SDKs), application programming interfaces (APIs), and out-of-the-box connectors for Adobe, Google, HubSpot, and Salesforce Marketing Cloud
“The company was built from scratch as an open and flexible platform. This is critical when building and managing your privacy technology stack,” Romain Gauthier, CEO and co-founder of Didomi, told VentureBeat.
So what is the main problem Didomi solves for the organization?
Gauthier said, “By centralizing compliance and priority status in one place in a reliable and simple way as technology for all touchpoints of any employee, user or consumer,” Gauthier said. They can drive growth while respecting and respecting users’ privacy options.”
Protection-Didomi 40m series 46msawersventurebeat
According to a recent report from Gartner, by 2023, the data of 65% of the world’s population will be “protected” by local or regional privacy regulations, such as the European GDPR or California’s CCPA. The compliance management market will become a $317 million industry by 2020 and with the price expected to more than double in four years, Didomi competitors such as OneTrust and BigID have raised large rounds of funding through valuations. Huge price to wait for this growth
“Demand is driven by needs,” Gauthier said. “Compliance management and priorities – in the early days – are largely driven by regulatory compliance professionals.” It is currently a top priority for both IT and marketing departments. This is considered important for data center and first-party strategies….It means more revenue.”
In fact, according to Gauthier, consultants are following this trend and advising their corporate clients that privacy-first marketing and data strategies are essential.
As Didomy works in an increasingly congested area, Gauthier thinks his company has something on its side. In addition, there is a unique focus on specific privacy areas. For example, OneTrust offers a wide range of privacy management products. From AI-powered ratings to comparisons
“Didomy is the only role that focuses on compliance and managing institutions. Instead of trying to provide multiple solutions to manage privacy,” said Gauthier. priority management.”
Although Didomi is in Europe. Due to the GDPR, “privacy rules are becoming increasingly strict and often more specific.” The company is based in the United States. Where CTO and co-founder Javad Stouli is based, there is a lot of competition for the market. For example, in the US, customers can register with Giphy, Tron TV and UKG Didomi. and is about to open an office in New York in the next two months.
Previously, Didomi had raised $6 million and made a profit in its first year doing business in the United States with Chang and Brig General. And by another $40 million in the bank of European investors. The company is gearing up to strengthen its priority management platform.
Didomi’s ongoing commitment and commitment is to provide a self-service platform for customers who demand compliance management tools and easy setup. It can be used across channels such as web, mobile, apps, connected TV etc. Businesses have a larger ‘vault’ of user authorization,” Gauthier said. Push notifications on the Didomi preference management platform help marketers across industries. Understand and manage consumer preferences while increasing sales.”