frequency capping gives advertisers the ability to specify a limit to the number of:
- Click for all users
- Unique user impressions
- User-specific clicks
Answer: – Unique user impressions.
As a media buyer, you can use Lota tools when creating your campaign.
You can leave some of them by default as their effect on campaign performance is almost undetected.
However, others are also very important.
One is called frequency capping and can be applied to advertisements, advertisements or commercials.
Frequency capping is a tool that allows you to limit the frequency of an ad to a given period of time per user.
In other words, it indicates how often the user sees each ad (impressions).
If you set your ad frequency cap to 2/24 hours, it will be shown to a user a maximum of twice a day.
If you select this metric for promotion and run more than one banner there, the 2/24 hour frequency cap means that the user will see 2 effects in 24 hours regardless of the banner.
That is, impressions can come from the same banner or from different banners – it always depends on the advertising rotation system in the campaign (it can be random rotation, CTR based or performance based).
In some cases, frequency capping also applies to a zone or campaign group. frequency capping gives advertisers the ability to specify a limit to the number of: