Next.js is a lightweight framework to create static and server-rendered react applications. Most of the people intermix Nuxt and Next.js frameworks. They should not mix these frameworks. Its reason is that it is created after getting inspiration from the Next.js and it is useful for the creation of the Universal Vue.js applications. It is useful for developers in various ways.

The developers can use it to scale up applications, for zero-configuration and automatic code-splitting etc. Here, we will discuss how Next.js is helpful for the developers to improve the SEO of a website.

SEO concepts haven’t changed – just practice them

Next JS SEO will not change much in theory. If you’re looking for better search engine results and natural navigation, the game still has faster page loads, faster colors, less cluttered settings, and more. Static pages also play a role.

But Next.js offers some very cool new features that help facilitate great search engine benchmarking, and it’s more than just React Server components.

Next.js. We’ll explore best practices as well as various tips and tricks to get great web SEO optimization metrics. We’ll also look at how to use its various features to improve your site’s search engine visibility and user engagement.

Make Your Website Crawlable:

Next.js is helpful for the developers to make their websites crawlable. For this reason, Next.js is providing two different options. First is known as prerendering and second is known as server-side rendering. To prerender your website by using Next.js, you will have to follow some essential steps. First, you will have to update the next.config.js file.

After updating this file, you will have to run npm run export command. By following this process, you can create a new directory for your website. This new directory is created at the root of the project. This directory contains all of your static pages.

Create A Sitemap:

If you want to index your website, you will have to create a sitemap for your website. Therefore, we can say that sitemap is playing a vital role in improving the SEO of a website. To create the sitemap is a tedious process for the developers. For this reason, you can get help from next.js. In the next.js, you will find a package next-sitemap-generate. By using this package, you can easily automate the sitemap creation process. Most of the people create this sitemap after uploading lots of posts on their websites. It is the wrong strategy.

You should generate the sitemap jus after uploading the first post on your website. Its reason is that if you generate sitemap early, it will enhance your chances to get a higher rank in the search engine. If you are going to generate the sitemap by using Next.js, first of all, you will have to install the package. After installing the package, you will have to add sitemap generator code in its configuration file. It will automatically generate the sitemap for your website. On the other hand, if you want to generate sitemap by using Google Search Console, you will have to follow the manual process.

Add Metadata:

As we know that there are lots of web pages on a website. These webpages have different content. If we want to tell the search engines about the different content of the different web pages, you will have to add metadata in these web pages. If you are not using Next.js, you will have to add metadata manually. On the other hand, if you have Next.js, it will add most of the metadata automatically.

Next.js generates metadata for different web pages on your websites based on the viewpoint and type of content. Anyhow, you must describe the meta description tag by editing the ‘Head’ component in the index.js file. If we add metadata in different web pages of a website, we can easily enhance the ranking of the web pages.

Measure Performance:

As told by experts of a dissertation help firm, the performance of a website is also a key component in enhancing the SEO of a website. If you want to improve the SEO of your website, you will have to optimize the performance of your website. Next.js has a built-in relayer. This built-in relayer allows the users to analyze and measure the performance of the web pages by using various metrics.

To measure the performance of your website, you will have to measure the supported metrics. After that, you will have to create reportWebVitals function. While measuring the performance of your website, it considers lots of factors like speed, value and type of metrics. After measuring the performance of a website, it sends the data to Google analytics. You can also use Next.js to generate custom metrics for your website. For example, you can get an idea about the length of the time that your website is taking to start and finish hydrating of the web pages in ms.

Fast Refresh:

According to the new update of Google, Google is giving importance to the fresh content in its search results than old content. Therefore, it is necessary for us to frequently edit the content on the website. After editing the content on the website, we have to tell the search engine that we have added something new on our website. To do this, we have to follow a manual process. If we are using Next.js, we don’t need to worry about it. Its reason is that it will automatically tell the search engine about the fresh content on the website.

AMP Support:

It is the advanced feature of Next.js. It means that it is allowing the websites to turn their webpages into AMP pages. For this reason, you don’t need to make enough configurations. You can also do it without leaving React. You can easily enable AMP by using Next.js. After enabling AMP support for your website, you can provide the best user experience to the users. If you are providing the best user experience to the users, this thing will increase the ranking of your website.

Enhances Accessibility Of Your Website:

Next.js is also helpful for a website to enhance its accessibility. After enhancing the accessibility of a website, it is providing lots of benefits to the users. First, it is enhancing the user experience of the users. Secondly, it is offering better title pages for the readers.

These page titles are not only helpful for the screen readers but also the searchers. It allows the website owners to improve the header structure of a website. By improving the header structure of a website, you can establish the content hierarchy. You can improve the page relevancy by using anchor text expectations. It is also providing the opportunity of video transcriptions. These video transcriptions help the videos to get indexed.

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