If you are a business investing in SEO to drive traffic and improve your website ranking, On-page SEO is the first thing to begin with. On-page SEO refers to optimizing your website’s page elements like content, keywords, structure, images, etc. Optimizing your on-page factors will help you to improve the visibility of your web pages and help you gain better rankings on search engines like Google, Yahoo, Bing, etc.
There are a plethora of On-page SEO tactics for businesses. This post will discuss the most important ones to help you create a better On-page SEO strategy for your website.
Here are some of the best strategies to adopt for your business:
Optimize page title with keyword
Optimizing your page titles with relevant keywords is an essential part of on-page SEO because it clues search engines on what your page is about and how it can be helpful to users searching for specific terms. The title tag is one of the essential elements of a webpage – like the cover of a book – and is used by search engines to determine the topic of the page and display it in the search results. Therefore, the title tag should be unique for each page and include the main keywords for that page so that users can easily find what they’re looking for.
Including relevant keywords in the title tag is a great way to increase the page’s chances of appearing in search results for those keywords. This will make users more likely to click on the page and make it more user-friendly and understandable. In addition, including keywords in the title tag will help users understand what the page is about, making it a valuable tool for search engine optimization and user experience.
Use proper heading tags
A heading tag (H1, H2, H3, etc.) informs the engine what section of text is important. For on-page SEO, heading tags are essential because they allow search engines to understand the structure of the content on a page. For example, H1 tags are typically used for the main title of a page, while H2 tags are used for subheadings. In this way, search engines can determine which parts of a website are most relevant to a particular query.
Keywords in above-the-fold content
The keywords in the content that appears above the fold or in the content that is visible without scrolling are typically given more weight by search engines. These keywords are considered more meaningful and relevant to the user. Keywords that generally appear in the first 100 words or initial paragraph of the content guide search engine bots about the context of the page. The bots decide the relevancy and importance of your content based on user search intent using these keywords.
Place keyword in URL
Using keywords in your URL is a great way to help search engines determine the relevance of your page to a particular query. Including keywords on a URL reveals what the page is about and how it fits into the website’s structure. Your SEO will benefit from this and may even help your pages rank higher.
When consumers search for a specific term, the URL is frequently presented in the SERPs (search engine results pages). It can help users recognize the webpage’s subject before clicking the link by including keywords in the URL. If your website is appropriate to their search, they will be more likely to click on it. You can utilize WordPress plugins like Yoast SEO to add keywords to your page URL.
Use LSI keywords
When it comes to on-page SEO factors, LSI keywords are crucial. LSI or Latent Semantic Indexing keyword is a word or phrase related to the main keyword on a page. For example, if the main keyword of content is “Tyre,” LSI keywords that can be used are “car wheel,” “truck tires,” etc. Using the same keyword multiple times could increase the keyword density and lead to keyword stuffing. As a result, Google could penalize your site for violating its terms and adopting black hat SEO techniques. On the other hand, you can avoid SEO mistakes using the LSI keyword and optimize your site for better ranking.
Focus on internal linking
Internal linking is connecting all your website pages in a proper structure. It is a crucial step for SEO strategy for your business, and it needs a good understanding of the internal linking methods to perform it correctly. Utilizing On-page SEO optimization services can help improve your website’s internal linking structure.
By linking to other important pages on your website, you can make it easier for users to locate the information they’re seeking and help search engines determine which pages on your website are the most important. In addition, internal linking can help spread link equity throughout your website, which will help all of the pages of your website perform better in search engine results.
Reduce image size
Having a higher size image can make your website pages slow. Google wants users to have a smooth browsing experience and prefers it when your pages load faster. Page speed is also one of the main search engine ranking factors. Compress your images and reduce their file size before uploading them to your website. It can help improve your On-page SEO performance.
Use Alt tags
Alt tags define the meaning of the images or videos used on web pages. By using Alt tags, you can describe what the image is about to provide the search engines with better information. Since search engines cannot crawl images, they use alt tags to understand the image’s content. Alt tags also help visually challenged people to understand your image content using screen readers. Keywords can also be added naturally in the alt tags to improve the rankings of your page.
On-page SEO can help your website appear on SERPs whenever visitors search for a specific product or service. You can see a gain in conversions, search engine rankings, and website traffic by routinely optimizing on-site elements of your web pages.