In how would you determine the clickthrough rate (ctr) for a client’s search ads?
A high click through rate is critical to PPC success because it directly affects both your Quality Score and the amount you pay every time someone clicks on your ad on the search network. Are your click-through rates holding you back or are they high enough?
In this CTR guide, you’ll find:
Exactly how the click through rate (CTR) is calculated.
Why CTR is important to your pay-per-click marketing account.
What is a good Google Ads PPC click-through rate and how to get it.
So what’s the overall click through rate?
The PPC CTR is the click-through rate for your PPC ads. This number represents the percentage of people who see your ad (impressions) and then click on it (clicks). The formula for CTR looks like this:
(Total ad clicks) / (Total impressions) = CTR.
You can usually see the click-through rate in the dashboard of your PPC account. A high CTR means that a high percentage of people who see your ad click on it.
Why are click-through rates important?
CTR is important to your account because it directly affects your Quality Score.
Google Ads and other search marketing platforms offer price reductions on highly relevant ads (read: Make Search Engines Happy). One way to do this is to improve the quality of your ads with high Google Ads CTRs:
A high click-through rate leads to high quality scores.
High quality scores allow you to improve or maintain ad position at a lower cost.
Plus, if you’re promoting relevant issues, getting a high CTR means that as many people as possible will agree with your offer. how would you determine the clickthrough rate (ctr) for a client’s search ads?