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The Polish competition watchdog is the latest company to investigate changes to Apple’s mobile policies that affect how third-party apps can track iOS users, requiring them to ask permission before extracting data There is.
Competition watchdog UOKIK announced today that it has launched an investigation into changes to the way Apple’s mobile platform works in relation to transparency app tracking (ATT), which requires app developers to ask iOS users for permission to monitor There is. they. for advertising purposes.
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Apple has reached out for comment.
The tech giant announced ATT last summer, releasing it with iOS 14.5 earlier this year after delays and persistent objections from advertisers.
“In practice, this means that Apple severely limits the ability of third-party apps to access personal information on iOS to serve personalized ads,” UOKIK wrote in a press release from the study. “However, this does not mean that consumer information will no longer be collected and that they will no longer receive personalized advertising. At the same time, it is doubtful that the rules implemented by Apple are not intended to promote advertising on search on Apple’s advertising service, which could violate competition norms.
“These actions by large digital corporations are a challenge to antitrust authorities worldwide,” UOK president Tomas Hrostny said in a statement. “In our investigation, we want to know if Apple’s actions are aimed at eliminating competitors in the personalized ad services market in order to better market their services. We are investigating whether this is an abuse of market acquisition.”
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