on the display network your ad is eligible to show on a webpage if your:

the ad text matches the content of this web page
landing page matches the content of this webpage
keywords match the content of this webpage
the site matches the content of this site

When you advertise with Google Ads, your ads may appear in different places on the Internet, depending on how you target your ads, who you choose to serve, and the types of ads you create.

This article describes where your ads may appear and who might see them.

on the display network, your ad is eligible to show on a webpage if your:

Channeling

Searching Google and other search sites
Your ads may appear on Google when people search for your product or service. When you create an ad, choose a set of keywords – words or phrases for which your ad will appear. Then, when people search using the words or phrases chosen by you your text ads may appear next to or above the search results.

Search ads on the results page

Google search sites. Your ad may appear above or below Google search results. They can appear above or below search results on Google Play store, Shopping tab, Google Maps, including Maps.
Google Search Partners: Your ad may appear in search results on Google search partner sites. For text ads, search partners include hundreds of non-Google websites, as well as Google Video and more.

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