Planning to venture into E-commerce? Pinterest Buyable pins can be highly advantageous…
Are aesthetics your eye candy? Do you want every corner of your house to be Pinterest-ready? Then you are definitely a Pinterest addict!
Scrolling through Pinterest can never get boring because there is something new popping up every day and to all the small business owners there is good news…
Pinterest is among the most addictive social media applications out there and because of the lure of aesthetics, people are more likely to buy something if it catches their eyes at first glance.
So, if you are not using Pinterest as a marketing tool yet, I suggest you start right away!
Sit back and take notes as I will be explaining what Pinterest pins are and how they can increase your sales.
Table of Contents
What Are Pinterest Buyable Pins?
I am sure by now everyone knows what Pinterest is but if you don’t then allow me to explain.
The first thing you need to know is that Pinterest is highly visual. Although textual context does follow, it’s the pictures with high resolution that attracts most users.
Secondly, it is an aesthetic planner for any occasion.
For example, if you decide to throw a Harry Potter-themed birthday party, Pinterest is the first place you will go to create pins [Put photos and websites together in one place like a folder] to visually plan it first.
Now, Pinterest pins are those sets of pins that allow you to buy the products portrayed in the picture without leaving the application.
How Pinterest Drives Social Shopping
Recently with the uprising of digital marketing, Pinterest has also found its place as a domain for E-commerce.
Pinterest especially is gaining popularity more and more each day with its astounding visuals. The best part is, it is the perfect solution for the fleeting attention of most people nowadays. Here are a few reasons why you should choose Pinterest as your marketing domain.
It Is Aesthetically Pleasing
One of the most tedious jobs, if you are planning to venture into E-commerce, is to keep the viewers long enough in your online store for them to buy something. This is a hard pill to swallow but no potential customer will give you the benefit of the doubt.
You will have to catch their attention on the first go and lucky for us Pinterest is the best place to do that. We are endlessly scrolling through this application, drooling over those aesthetically pleasing items, and definitely wouldn’t hesitate to buy one for ourselves.
Over here you are not redirecting people to an advertisement. If they click on a pin and it leads to an online Shopify store, that’s great! Because they were already looking for something.
It Is The Warehouse Of Influencers
Do you think Instagram is crazy? Try Pinterest! The artistic and visual effects of creating pins have allured most of the influencers to open an account here.
If you invest in an influencer to advertise your product on Pinterest there is a benefit over Instagram. Over there viewers have to click on a website to make a purchase but with Pinterest pins, the transaction is direct and easy.
You can use influencers to advertise the pin on other social media with a little commission paid to them.
Clear Target Audience
Women are historically known to use Pinterest more so if your E-commerce deals more with female or traditionally feminine products then Pinterest is the best place for you.
Other than that it is consumed by
40% with household income exceeding 100K
50% millennials
66% of women between the age group 25-54
As you can see, there is a good amount of versatility. The division is more segmented than Shopify and it helps you target your potential customers easily.
It Is A Safe Community
People are likely to buy from something which has a years-long history that can back their credibility up. With Pinterest buyable pins, you are not being redirected to any of the shady websites.
Everything is happening under the vicinity of the same social media and there are a set of in-domain protocols that sellers have to follow in order to set up a buyable pin.
The trust factor attracts more customers!
How To Make Your Pins Buyable?
If you are new to this, then maybe this is the easiest way for you to start a Pinterest buyable pin. All you have to do is create a regular pin and then click on the extension icon.
An option will emerge that will allow making any pin a buyable one.
Make sure you read the rules properly before using this E-commerce tool.
If You Are The Buyer
If you are planning to buy something from the Pinterest Buyable Pin then go ahead because it is mostly safe in regards to the application protocols.
However, you would still want to be careful. Another great feature of Pinterest is the comment section on every pin where people are constantly conversing. You don’t have to go the extra length of looking for reviews about the product.
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Knowledge is power only when used wisely!!!