Short Guide to Creating and Optimizing Facebook Ads

Optimizing Facebook Ads

Optimizing Facebook Ads

Facebook ads have become very important for brands as a means of connecting to their audience. Facebook remains one of the largest social media platforms, with active monthly users reaching 2.8 billion people. It gives brands and businesses access to a very large market.

However, with this impressive number on Facebook, your marketing isn’t guaranteed success if you don’t do it well. This is where Facebook ads come in. Facebook ads help you to get your message to the right people. In this case, the right people are those that are likely to be interested in the service or product that your business offers.

If you are looking to make the best of Facebook ads, then you must understand how it works, the different types, and the options that you have before you.

In this guide from an assignment writing service, we will discuss the most important details that you should know about Facebook ads and how to plan your strategy.

Creating Facebook ads

Since you have a business page, you can create your Facebook ad with a business manager or Facebook ad manager. If you haven’t created a Facebook business page yet, that has to be the first step. Once you’ve done this, here are several other steps you have to take or things to do.

Decide on your campaign objective.

Go to your Facebook ad manager, and go to the campaign tabs. Click on create a campaign to begin your ad campaign.

There are 11 major marketing objectives to choose from, depending on what you’re trying to achieve and how it aligns with your goals.

According to an essay writer at essay writing service UK, here are the different types of marketing objectives:

  • Brand awareness
  • Traffic
  • Reach
  • App installs
  • Engagement
  • Lead generation
  • Video views
  • Conversions
  • Messages
  • Catalog sales
  • Store traffic
  1. Know your audience

It’s important for your campaign to choose the right audience to reach out to with your Facebook ad campaign. Some demographic factors to look at are age, gender, location, etc. One question that you have to answer is what the size of your audience should be.

The size of your audience should depend on their country. So the population of your target audience’s country will determine the size of your audience.

For example, the US and Netherlands cannot have the same audience size because of their market size. Ideally, you start with targeting a small audience, primarily when your targeting is based on their interest. It will be more effective if your campaign objective is “Engagement,” as it will allow you to reach more people. Also, try not to combine audiences from separate countries. Each ad should focus on a country.

Budget and schedule

Once you name the ad set and have decided on the page you’re promoting; the next thing is to set the budget for your Facebook ad. It can be a lifetime or daily budget. Then determine the dates to start and end the campaign so that you can create a schedule for your ads.

As stated on the best essay writing service platform, scheduling your paid ad on Facebook helps you to be efficient in spending your budget. This is because you’re choosing to put your ads out only at the time that your target audience will likely be online. If you’re creating a lifetime ad budget, that’s when you’ll be able to create a schedule.

Targeting your audience

You can build the audience you’re targeting for your ad by scrolling down. There’s an option to add a custom audience that includes people that already interact with your business off or on Facebook. Select the age, location, languages, and gender for your audience. Under the location, you’re able to choose or exclude cities specifically due to specific sizes. As you’re making the selection, watch out for the indicator for the audience size towards the right part of the screen to get the idea of the potential reach of your ad.

There’s also an estimate for page likes which are more accurate when you’ve run previous campaigns. This is because Facebook has more data than they can work with. These estimates are what they are and aren’t guaranteed.

Types of Facebook Ads

There are different types of Facebook Ads. The one(s) that you choose to settle for will depend on the kind of campaign you’re running. The different types are:

  • Image ads
  • Video ads
  • Poll ads
  • Carousel ads
  • Slideshow ads
  • Collection ads
  • Instant experience ads
  • Lead ads
  • Dynamic ads
  • Messenger ads
  • Stories ads
  • Augmented reality ads


Facebook ads remain a very effective marketing strategy for many businesses. However, the problem with this strategy lies with many people not knowing how to run these ads. This guide describes some of the steps to take in running Facebook ads effectively.

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