411 on Header Bidding: Google Ad Manager used to be amongst the most popular and top ad servers for a long time. DFP has allowed the publishers to add additional demand partners…
Tag: bidding
Viewable cost–per–thousand impressions (vcpm):
viewable cost–per–thousand impressions (vcpm): Applies to all ads on Google Search and Display Network. You can only pay for visible impressions AdWords of your ad allows you to bid based on the…
You’re using target search page location bidding. you know it’s working because you see your ad:
you’re using target search page location bidding. you know it’s working because you see your ad: This is the third and final post in our series on Google Ads Automation. We’ve covered…