viewable cost–per–thousand impressions (vcpm):
- Applies to all ads on Google Search and Display Network.
- You can only pay for visible impressions
- AdWords of your ad allows you to bid based on the views you expect.
- 75% of its area is considered a “visible” ad if displayed on the screen for 5 or more seconds.
Answer: – You can only pay for the stamps you see
Table of Contents
Ads – Visible Screen CPM (VCPM)
If you are unfamiliar with this technique or bidding strategies in general, this guide is detailed on CPM bidding; You can read our introduction about bid strategies in advance.
Visible CPM is just a bidding strategy that allows you to place your ads at the top of page 1 of SERPs.
Before we look at CPC bids in more detail, it is worth talking a little about how the auction works and what they are. Auctioning is a process that takes place in every Google search (the display network works a little differently).
Most automatic bidding strategies usually come in two flavors, but only the standard version is available for visible CPM bids (portfolio bidding strategy is not available for this bidding engine).
Portfolio / Flexible Strategy
Bidding strategies can be applied to multiple campaigns, and they work on all of those campaigns to achieve their goals.
What is to be seen in the CPM auction?
CPM means; The price of a thousand impressions … so the bid means you have to pay the full amount for the 1000 Impressions package that your ads receive. The “visible” part is that an ad “appears if it meets the following criteria”:
50% of ads can be viewed on the screen for a second or more (or 2 seconds or more for video ads)
You will have to pay for every thousand viewing effects depending on how well your auction is set.
This bidding strategy is only available on display network only campaigns and is primarily used to build brand awareness. viewable cost–per–thousand impressions (vcpm):