How Your Customers Can Benefit from Web-to-print Technology
web to print technology: Think of your favourite shopping brand and consider your experience interacting with them.
They make it easy for you to do business with them. Be it the flexibility to place an order from anywhere and anytime or a tailored experience you receive.
Successful brands understand the importance of keeping customers at the core of their business. They prioritize the customer experience to ensure customer satisfaction.
As a printing business owner, if you are wondering how you can work on improving customer experience, then web to print is the answer.
It puts customers at the center of your business and helps you offer them the ease and flexibility they need.
This post discusses how web to print can benefit end-customers, in depth. Before we discuss the benefits of web to print for your customers, let’s have a quick glimpse of the overall potential of web to print for your business.
Web to Print At a Glance
The printing industry is turning to web to print technology to thrive in the competitive market. They are now offering customers digital storefronts where they not only order online but also customize their products as per their requirements.
Web to print is revolutionizing the printing industry by enabling easy and quick orders. It also enables you to streamline the production and print processes. That way, you can reduce the time spent and avoid potential human errors. Following are some advantages of web to print:
- Enables customers to place an order or reorder prints at any time
- Automate design approval process to reduce time
- Ensure brand consistency with templates that fit your products’ designs
- Centralize the process of purchasing and shipping
- Get the ability to handle multiple orders from anywhere
Now let’s look into the benefits of web to print for end-users.
Shoppers Get the Convenience to Shop
Technology is changing the way people shop. Online shopping is growing so fast that the global online shopping market hit $4 trillion in 2020.
Your customers start with their search online, and it is important for your business to be able to reach them.
Having a web to print store will make it convenient for your customers to get in touch with you irrespective of the time. They no longer have to wait for your print store to open.
Additionally, they get to browse through your catalog in a more centralized way. They get all the necessary information ,be it price, printing method, order status, etc.
Product images and descriptions will help them get a clear idea of your offerings. Moreover, relevant recommendations can help them make the right purchase choice.
They get the flexibility to place an order in minutes. And this ease improves customer experience, and your shoppers are likely to do repeat business with you.
An example of online printing store is Zazzle. It is an American online marketplace that allows customers and designers to create their own products. They have partnered with many brands for a collection of digital images from companies like Disney, Hallmark, etc.
It is a one-stop shop for an array of products including cards, clothing, accessories, business supplies, gifts, home and personal care, and a lot more. If you want to build a printing empire like Zazzle, this is the right time to invest in web to print.
Customers Can Customize Their Products Based on their Preferences
The traditional way of taking orders, understanding shoppers’ design preferences, approving the design from them is both time-consuming and prone to errors.
For instance, let’s say you get an order for printing greeting cards. A customer wants 20 cards with a quote and graphics, 30 more with custom images and a tagline, and 20 with a thank you message and unique artwork.
In a conventional way, this kind of print job required more explanation from the end-user to successfully print cards. There are endless emails and approval cycles to successfully generate print-ready files.
With web to print, end-users get the ability to customize as per their requirements. You can equip your web to print stores with a designer tool. They can choose from a variety of features like clipart, artwork, text, edit background color, etc.
If we continue the above example of greeting cards, designing them using web to print software becomes convenient for end-users. If they want to add a custom image, they can do so easily without spending hours on calls or emails with you or your employees.
This kind of freedom will put shoppers in complete control over their purchases. It enables you to give them the opportunity to be creators in the customization process.
No More Headache of Delayed Delivery
When it comes to timely delivery of products, customers have become more demanding. Let’s have a look at some statistics to understand what is the scenario of online deliveries.
According to Invesp, 49% of shoppers say that same-day delivery makes them more likely to shop online. 80% of shoppers surveyed want same-day delivery, and 61% are willing to pay more for same-day delivery.
Web-to-print, by automating the process of design creation and approval, ensures that the process of order fulfillment begins on time.
The traditional way of conducting the printing process is time-consuming. Once the end-users share their requirements, your design team works on the project. Once they create the design, you share it with the end customer for approval.
There are multiple revisions that happen which can delay the printing process, not to forget, potential human errors that occur.
The higher the turnaround time, the longer it takes for an order to get delivered. But with web to print, quickens the process of order fulfillment to ensure your customers get timely delivery.
The entire process of pre-press gets automated. Once the end-user creates a customized design, you can generate print-ready files, including vector, non-vector, and PDF files. Moreover, end-users also get the ability to edit the print PDF even after it is finalized.
Additionally when you have a web to print store, customers will be able to monitor the progress of their orders. They no longer have to wait for a response from support members. They can easily track and manage their order status.
This kind of self-service helps improve the shopping experience. It ultimately leads to better customer satisfaction, improved sales, customer loyalty, and repeat business.
Having a good product is not enough. Customers no longer base their loyalty on a product or price. Their expectations from brands have increased.
The key to meeting and exceeding customer expectations is customer experience. Customers value a superior experience, and it encourages them to do repeat business with you.
Web to print offers everything you need to make your customer happy. With web to print they get your service whenever and wherever they want. It allows them the creation of customized products based on their preferences.
It also benefits them with a quick ordering process and ultimately improves customer satisfaction. These were some of the many advantages of web to print for end-customers.
You enjoy several advantages, including quick printing processes, cost reduction, customer loyalty, and more as a business owner. All of these become possible with a web to print software.
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