What feature is required to track customer search terms on a website?

what feature is required to track customer search terms on a website? SEO is something that fascinates anyone who has a minimum association with digital marketing. If we have a look at the bigger picture, it makes a vast difference in the reach of the companies who strive for a better position in the Google search results. It is needless to say how much does your position in the Google search results impact your company’s reputation. SEO is a must-require skill for online business growth.

People put in a lot of effort to optimize their web-content to feature on the top of Google search results. However, they miss out on a lot of the most basic things that they could incorporate into their strategies to make their business grow. For this, taking professional help from an Atlanta website designer like Blue Light Labs, in particular, will help your page/site get the recognition you want.

Here are the factors that affect the Search Engine Optimization for a firm:

The Website’s Content

There’s a difference between format and content. In the contemporary era, where everyone is looking for the format, ignoring the soul, the content. Be it a Hollywood star cast with a lame script or a media house with weak sources, the face value steals the limelight. In the case of a website, if the content of the site is good, people are bound to come to you. Never compromise your quality in return for anything.

Let’s get into the benefits of having good quality content:

● Attracts a worldwide customer base: There should be more and more emphasis on producing good content rather than just presenting it well because it attracts a wide customer base not only from the local regions but on a worldwide basis. The content can be anything, ranging from a cool social media post to an attention-drawing video. Never forget that your vibe attracts your tribe.

● Building a good connection with people: If more and more people are consuming your content, it means that it has a strong connection with people. It is a fact that we like what we connect with. To cater to this purpose SEO marketing experts such as Blue Light labs can add more and more references to your content to make it more relatable to people. The more they share it, the more traffic you will end up receiving.

Tags and URL

what feature is required to track customer search terms on a website?

If you still think that your URL is just the address to your website, you are missing out on a bounty here. Your URL doesn’t only define your address but it keeps your website’s meta information within it. Similarly, tags don’t only contain merely data but they are the things that come into highlight when you search your page over Google. You should not miss out on capitalizing on them.

The division of the URL information also conveys a lot of information about the website there in the search results. Suppose there is a subsection in a website that shows some relevant piece of information surfacing in their search results. If the URL of the search contains the breakdown of the subsection of the website, Google algorithms would end up preferring it over the other sites as it has its content in an organized way.