The eCommerce industry has seen massive growth in the last few years, especially during the Covid-19 pandemic. Shopify is popular for eCommerce store development. It is among the most prominent platforms because of its numerous features and functionalities.
Shopify is a powerful platform as merchants can list various products. It offers everything an eCommerce store requires to run efficiently. To complete your eCommerce store’s development project, hiring a Shopify development company is essential to fully use its features and functionalities.
If your business sells to large businesses and they work with an eProcurement system, you may want to consider using a Shopify punchout catalog connector. That will allow your buyer to select the products they usually purchase from you and send an order with the click of a button from their backend purchasing platform.
This blog will discuss top Shopify trends for an eCommerce store development. Let’s discuss!
Top Shopify Trends for eCommerce Website Development
The future of eCommerce is exciting. Let’s dive deep into what these trends mean for your store and how they can help you grow your sales and revenue. Additionally, you can utilize them to improve your eCommerce strategy. You can also use these trends before your competitors to elevate your eCommerce strategy.
- AI Integration: The Next Big Thing for eCommerce Websites
Artificial Intelligence (AI) has already become prevalent in our daily lives. You must have used an AI assistant like Siri or Alexa on your smartphone. If you are reading this article on your laptop, there are chances that you are using Google Assistant or Cortana.
Artificial Intelligence is beneficial for the eCommerce industry. The eCommerce Shopify development company can use AI in several ways to improve the eCommerce store experiences, such as product recommendations, personalized marketing, and customer support. AI integration in your eCommerce store will give you an edge and help in automating processes.
- Chatbots will be Common
Chatbots have become very common. You can get a pop-up to chat everywhere unexpectedly. Companies are creating chatbots for everything on eCommerce websites, from booking appointments to ordering food. These bots are helping businesses in improving overall customer service while saving money.
Chatbot integration is becoming a trend, and Shopify developers are adapting to it. While building your eCommerce website, hire Shopify developers that can integrate advanced chatbots. These will work with the power of AI and machine learning to provide product recommendations and increase customer engagement.
- Rapid Growth of Mobile Commerce
Mobile commerce is growing rapidly. As mobile devices are becoming more affordable and accessible, numerous people are adapting to internet access via mobile. And hence, mobile commerce is expected to grow as the number of people using mobiles will continue to grow in the coming years.
Shopify was designed keeping mobile users in mind. Hence, Shopify stores can easily be accessed on any device and help your eCommerce store grow with trends. Therefore, if you partner with Shopify development company, make sure they develop a website compatible with multiple devices such as desktops, tablets, laptops, and smartphones.
- Augmented Reality (AR) will Become More Popular
Another trend gaining immense popularity among Shopify store owners is Augmented Reality. It allows the users to see their digital products in the real-world environment. Augmented Reality is similar to Virtual Reality, except it does not require a particular device. It just works through the user’s phone camera.
Shopify’s development can be used to enhance the shopping experience for every buyer and craft interactive customer experiences. A Shopify development company can integrate AR in the Shopify eCommerce store to improve shoppers’ experience. For instance, with real-time product previews, 3D view, and virtual ‘try-on’ to a new level.
- Customer Ratings and Reviews will Become More Important
Customer reviews create a massive impact on product sales. Reviews help customers in making the final purchasing decisions. The product reviews and ratings are not just crucial for physical products but also for online purchases.
Hiring a professional Shopify eCommerce developer will enhance the customer experience as they will have a store built with the latest features and functionalities. Hire Shopify developers to manage reviews of your products. Products having bad reviews must be removed from your site. In addition, they display the average rating next to each product to help the customer quickly make informed buying decisions.
- Headless Commerce
Every Shopify eCommerce website offers front-end and back-end functionality. But, customers interact only with the front-end part, also known as the user interface, as they aren’t aware of the back-end. The back-end structure of an eCommerce site also impacts the overall user experience.
In eCommerce development, headless eCommerce allows online stores to decouple from the front-end layer and become more flexible. Online businesses can take advantage of PWA, CMS, or any other front-end solution in their tech stack for their online stores. Hire Shopify developers with professional skills and knowledge of the latest trends to build a perfect Shopify store.
- Shopify Ecommerce Will Offer Voice Search
Voice search is becoming prevalent in modern days. Users now prefer to speak or use voice search more than typing words. The Voice search option is being integrated into the eCommerce websites.
Hire Shopify developers that are updated with the latest technologies and can work as per new Shopify trends. For instance, Amazon Echo is capable of searching the web using speech. You can ask Alexa whether something is available in your area, how much it costs, and so forth.
- Customer Retention Overtakes Acquisition
Customer acquisition prices increased along with the growth of online competition. Hence, customer retention became imperative. But, it doesn’t mean acquisition is no longer essential. It has taken a close second to retention. Building a solid relationship with existing customers is more critical with such fierce competition.
The next trend of Shopify eCommerce is to ensure you don’t let them slip away after one purchase. Offer them a subscription, loyalty, or VIP program so that they keep coming back. Hiring a Shopify development company with professional skills and knowledge can enhance the customer experience.
The eCommerce industry is multiplying, and businesses must implement better solutions to fulfill their customers’ demands. Companies must make their digital presence more engaging and powerful with the growing online demands. A reliable Shopify development company can offer the right solution whether you require an appealing retail store or a full-fledged website.