what bidding strategy should you use to maximize the number of visitors to your website? Cost Per Click (CPC) Cost Per View (CPV) Cost Per Thousand Visible Impressions (vCPM) Cost Per Acquisition (CPA)
If you are looking to drive traffic to your site, click-focusing may be the perfect option for you. Cost per click (CPC) may be appropriate for your campaign.
Whwhat bidding strategy should you use to maximize the number of visitors to your website?
- Cost per click (CPC)
- Cost Per View (CPV)
- Cost per thousand visible impressions (vCPM)
- Purchase Cost (CPA)
Cost per click (CPC)
Focus on clicks with CPC rates
If you’re targeting clicks to drive traffic to your site, there are two CPC bidding strategies to consider:
Max. Clicks: This is an automatic bid strategy. This is the easiest way to bid on clicks. All you need to do is set an average daily budget and Google Ads will automatically manage your bids to get the most clicks within your budget. More about the bid Maximum clicks.
Manual CPC bids: Allows you to manage your own maximum CPC bids. You can set different bids for each ad group in a campaign, or for individual keywords or placements. If you find that certain keywords or placements are more cost-effective, you can use manual bidding to get the most out of your ad budget for those keywords or placements. Learn more about manual cost-per-click bidding.