What Does ‘UX’ Mean In Digital Marketing? Can You Succeed Without It?

There are two types of websites that always stick with us: those that are so poorly designed that it’s almost comical, and those that are so effortless to use that we keep coming back for more.

Where do you suppose your website currently sits?

In this article, we’re going to talk about UX in digital marketing. What is it and can you be successful online without it? Let’s find out!

What does UX mean in digital marketing?

UX (or user experience) refers to the design of your website in terms of usability, function, and intuitiveness.

In essence, it is the relationship between your website and every visitor who interacts with it.

Yes, the aesthetic design of your website is important. It must be on brand and convey the appropriate marketing message. But how easy is it to use? How comfortably can each visitor navigate their way to the information they need? To the products or services that are most relevant to their needs?

Why is UX important for your SEO?

It’s rather simple really; it all comes down to Google’s desire to grant quality websites with more visibility. UX is a powerful user-related metric that will indicate to Google just how useful your website is.

If they are sending traffic to your website and much of that traffic bounces or heads elsewhere because they are having a poor on-page experience, then Google will be less inclined to send you more traffic.

On the other hand, the better the on-page experience, the more time users will spend on the website, and thus the more traffic and visibility Google will reward you with.

Can you succeed without proper UX design?

So, is it possible to be successful online without proper UX design?

Certainly, it is possible to have a website built without giving much thought to the user experience and end up with a relatively solid product. As long as the basic functionality is there, you can indeed experience success – particularly if the quality of content is on point, your products or services are superior, and you have a compelling marketing message.

The real question is, however, how much more successful can you be if you put the customer first; if you go back and redesign your website with the best possible on-page experience at the forefront of every design decision?

What are some UX factors to consider?

There are a wide variety of UX factors to consider, such as:

• Page load speed.
• Mobile responsive design (you must accommodate users across multiple devices).
• Website copy.
• Navigation and layout.
• User interface.

Imagine you visit a website on your mobile phone and it takes forever to load. Then, when it eventually does load, you see that it is not mobile optimised so it is difficult to use. Not only that, but the website content reads poorly and doesn’t offer you the information you need – nor can you easily navigate your way around.

Are you going to buy from that website?

Likely not.

As you can see, UX design is paramount in SEO. So, where do you even begin? If you don’t have the time or expertise to go digging around in the back-end of your website, we strongly recommend hiring the pros to accommodate your needs. This SEO agency in Singapore has a wealth of experience in this regard.

In any case, we hope you’ve found this article insightful. Best of luck with improving your UX design and providing an awesome on-page experience for your audience!