What is PPC? How does it benefit a business?

According to Siteefy, more than 500,000 websites come online globally every single day.

This data is enough to tell us how much content is produced on a daily basis. And if this is the speed of content production, imagine how much time and effort a business requires to grow organically on the internet.

And driving traffic to the website is a priority for most businesses. Hence, Pay-per-click (PPC) seems to be the best option.

With the help of this article, let’s understand what PPC advertising is and how it benefits a business.

What is PPC advertising?

PPC or Pay-per-click is a type of advertising where businesses get charged a small fee each time someone clicks on one of their ads. This strategy gives businesses better control over their advertising budget as they pay only for the traffic that comes through the clicks. 

Google ads, Microsoft advertising, and Facebook ads are the three most popular advertising platforms which provide multiple ways to run PPC campaigns. 

The three most popular ways among marketers to run ad campaigns are Search ads, Display ads, and Videos ads.

Search ads are text-based ads that appear in the search engine result pages (SERP) for a specific query or keyword above the search results. 

Display ads are image-based ads that appear either on the top of the websites in the form of a banner, on the sidebars, or as footer images.

Video ads are video-based ads that run before, during, or after video content.

4 fantastic benefits of PPC advertising in your businesses 

Now you know what PPC advertising is, let’s know some of its benefits for your business. And if you’re looking for a well-known marketing agency for PPC advertising, check out Helium Marketing’s PPC services.

• Help you achieve your business goals.
  

One of the most significant reasons PPC has become a popular marketing strategy for businesses of all sizes is its ability to help achieve specific business goals.

With PPC advertising, businesses have the ability to reach a wider audience and generate more traffic to their website, increasing brand awareness and potential sales. 

As advertisers only pay when someone clicks on their ads, it allows them to target their audience with precision, increasing their chances of converting leads into customers within the specified budget. 

Additionally, PPC advertising provides real-time data, with which businesses can analyze and adjust their campaigns to ensure they are achieving their business goals effectively.

• It can be measured and tracked.

Each of the PPC ad campaigns can be tracked and measured for their performance in real-time to make data-driven decisions based on the results. For example, advertisers can track clicks, impressions, conversions, and other important metrics to optimize their campaigns for better performance.

This allows businesses to continuously improve and refine their PPC strategies for maximum effectiveness. 

• It is fast
  

If your business is lagging behind your competitors in PPC marketing, then you can catch up quickly with some optimizations. This is way better than SEO efforts, which take a lot of time and attention to achieve the same positioning and traffic that Google ads provide within minutes of launching the campaign.

Compared to other channels like email and social media, with PPC advertising, you are at the advantage of targeting people who are not yet familiar with your brand. Meaning, expanding your reach beyond your existing followers or customer base in less time.

• You have control
  

While running PPC ads, you have control over most parts of the process. You can begin by selecting the keywords or target placements and determining the restriction level you prefer. Additionally, you have the flexibility to start small and customize your ad budget and bids according to your spending preferences. It’s important to note that you must pay a market rate to participate in most cases.

You can immediately expand your ad’s reach if you notice positive outcomes. On the other hand, if you need to take a break, you can pause and stop your ad spending right away. This level of customizability is not common in other ongoing marketing campaigns, giving you an advantage in terms of moving quickly when necessary or desired.

Summary

Whether businesses are looking for a quick and cost-effective way to drive traffic to the website, generate more leads, or increase brand awareness, with the provided flexibility and value by PPC advertising, we can conclude that it could be the best bet for businesses. 

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