September 21, 2023

What Is Video Conferencing And How Can It Help Businesses?

polycom video conferencing

polycom video conferencing

In the age of digital transformation, businesses are increasingly turning to video conferencing tools to connect with colleagues, partners, and customers. Video conferencing is a type of online communication technology that allows people who are in different locations to interact with each other in real-time. It can be used for business meetings, virtual events, interviews, and more. But what exactly is video conferencing and how can it help businesses? In this post, we will explore the benefits of video conferencing and how it can be used to improve communication, collaboration, and productivity within organizations.

What is video conferencing?

Video conferencing is a technology that allows people in different locations to communicate with each other using video and audio. This can be done in real-time or via recorded messages.

There are many benefits of a sip trunk for business. It can help to improve communication between employees, customers, and clients. It can also be used for training and development purposes. Additionally, video conferencing can help to save time and money on travel costs.

The benefits of video conferencing

Video conferencing is a powerful tool that can help businesses in a number of ways. Perhaps the most obvious benefit is that it can save businesses money on travel costs. If employees can hold meetings virtually, there is no need to pay for airfare, hotels, or other travel expenses. In addition, video conferencing can save businesses time. Rather than spending hours travelling to and from meetings, employees can participate in meetings from the comfort of their own offices.

Another big benefit of video conferencing is that it allows businesses to connect with employees and clients who are located in different parts of the world. With video conferencing, businesses can conduct meetings with people who are located in different time zones without having to worry about coordinating schedules. This is a huge benefit for companies with international operations.

Finally, video conferencing is a great way to promote collaboration within a company. When employees are able to see and hear each other during meetings, they are more likely to collaborate effectively on projects. Video conferencing can also be used for training purposes, which can help to improve employee productivity.

The best video conferencing software

There are a number of different video conferencing software solutions on the market, each with its own set of features and price point. In order to decide which is the best video conferencing software for your business, you’ll need to consider your specific needs and budget.

Some of the most popular video conferencing software solutions include Zoom, WebEx, and GoToMeeting. Each of these solutions offers a different set of features, so be sure to read up on each one to see which would be the best fit for your business.

Zoom is a popular choice for businesses that need to hold meetings with clients or employees who are located in different parts of the world. It offers HD video and audio quality, as well as a number of other features like screen sharing and recording.

WebEx is another popular option that’s often used by businesses for team collaboration and webinars. It also offers HD video and audio quality, along with features like screen sharing, file sharing, and chat.

GoToMeeting is yet another option that’s commonly used by businesses for online meetings and webinars. It offers HD video and audio quality, along with a host of other features like calendar integration and meeting scheduling.

How to set up a video conference

Assuming you want to set up a video conference using Skype:

1. Download Skype and create an account.

2. Open the app and sign in.

3. Tap the + in the bottom right corner of the screen. This will open your contacts list.

4. Find the person you want to call, then tap their name to open a chat window with them.

5. Tap the video camera icon in the top right corner of the chat window to start a video call.

Tips for successful video conferencing

In order to have a successful video conference, there are a few things you should keep in mind. First, pick a good time for all participants. Make sure to account for different time zones if necessary. Secondly, use high-quality equipment. A bad connection can ruin a video call, so it’s important to have good internet and audio/visual equipment. Finally, be prepared with an agenda and goals for the meeting. By being organized and taking the time to set up your video conference properly, you can ensure that it will be productive and successful.


Video conferencing is becoming an increasingly popular tool for businesses to stay connected. It helps to reduce travel costs, improve productivity and allow team members to work from anywhere in the world. With a variety of features available on many video conferencing platforms, it’s easy to find one that can meet your business needs. Give video conferencing a try today and see how efficient and cost-effective collaboration can be!