when linking a google ads account to google analytics, what is not possible?

Customize your bids to the top position in Google Ads with Google Analytics.
Make a list of Google Analytics recurring data for use in Google Ads.
See Google Ads click and paste data next to website traffic information in Google Analytics.
Display goals and performance details of Google Ads to Google Ads as conversions.

Get all the answers for the GAIQ exam

Note:
In conjunction with Google Ads and Analytics, you can:

Purchase important Google Analytics such as score points, session length, and pages per session in your Google Ads account.
Improved Google Ads branding and Google Analytics branding and strong branding.
View ads and event schedules in Google Ads Analytics reports.
Submit your Google Ads targeted ads and sales to ecommerce.
However, you cannot change keyword-level changes in Google Ads to Google Analytics. when linking a google ads account to google analytics what is not possible?

Why combine AdWords and Google Analytics?

By connecting your AdWords account to Google Analytics, you can see the full customer cycle. You can see how users interact with your marketing, for example by clicking on an advertisement. You can see how users are achieving the goals you set for your site, regardless of whether they buy content or use it. Specifically, when you link AdWords and Google Analytics, you can:

View website and ad performance data in Google Analytics AdWords reports.
Import Google Analytics goals and ecommerce transactions into your AdWords account.
Import Google Analytics values such as bounce rate, average session duration, and number of pages or session visits into your AdWords account.
Improve AdWords remarketing with Google Analytics remarketing and dynamic remarketing.
Get richer data in multi-channel analytics reports.