As the present scenario is totally different from the last few months back , as it is because of the coronavirus pandemic , it shaken our life and the method of doing work from home . As the internet became a part of our daily lives, Now every platform revolves around digital marketing and social media whether it is, small business, Big companies or consumers, etc.
Businesses are now forced to adopt the new working culture and adopt the idea of new marketing methods to survive . Many companies are doing business online but some companies who are new to the digital platform are unsure how to use it successfully . as if now every business is trying to fix to survive in the new normal environment during these tough times.
WHAT IS EXTRAORDINARY ABOUT DIGITAL MARKETING
Digital marketing is like marketing through electronic devices or the internet . Digital marketing helps to make use of wide reach to targeted audiences. It offers new marketing channels to enhance the business presence entirely online and to be immune to Covid-19 social distancing
Make use of strategies and techniques to create enormous traffic -highly targeted traffic to your business website that will derive results.
How COVID-19 Pandemic will generate fast tracking digital transformation in companies.
During the pandemic , businesses have been rethinking their operations and sharpening their digital strategy. Companies which relied on traditional concepts of marketing now it is time to move on to digital marketing . this can be seen in following ways;
- Increased potential to work from home.
- Most conferences and events are going virtual.
- Growth and use of technology and digital tools.
- Create blog posts through blogger and serve your larger company goals.
If your business is not yet starting to develop then it’s time to make a shift towards the digital marketing strategy and positioning your business to thrive in the virus -conscious environment.
Gauge your digital strategy during covid-19 times.
We talk about the digital transformation , the positive impact about covid-19 is the real change in behaviour change in many lives. The senior citizens and the consumers from 35-44 age increased usage of internet consumption by about 19% and 45-54 age use about 14% internet, so how this pandemic affects the senior leadership people also.
The internet is the only place which is quarantined for consumers and the brands including ones which didn’t have a presence in social pages yet. It will be great to adapt and explore the webs or social media where you can build new relationships with the public.
Strongly evaluate the power of e-commerce platforms to bring your business on track with strong building communities and strong SEO.
A digital platform is an exemplary way to spread CSR activity your business should give way to- brands who indulge in charity campaigns to help the needy. Is a good time to support the needy ones. With the help of various governments. sites or social media platforms your charitable efforts will really helpful for society reach and visibility.
Public turn to digital marketing when traditional marketing channels shut down.
Digital marketing has made a presence all around and popularity for its unique benefits. Now when traditional marketing channels are put on pause , the public are totally occupied with digital marketing . There are many small and medium businesses which rely on billboards and pamphlets , newspaper advertisements to attract customers. Now these small businesses which rely on traditional platforms are hardest hit mostly by the coronavirus pandemic. The social distancing measures put them on hold to curb the spread of virus avoiding close contact and no interaction , those eye – catching billboards or printing ads on newspapers are now ineffective since most people are not leaving home .
So, considering this new reality , how do businesses communicate with potential customers to mark their sales ? Well, the solution is digital marketing.
Why must brands rely on digital marketing now, more than ever?
Now companies have to focus more on digital marketing platforms as people are more driven towards spending more time online now than ever. In fact, in covid-19 pandemic places are shut down for months , as the internet hits by 50-70% according to Forbes. marketers should find a way to reach the customers to communicate during this time.
So why not utilise the digital tools , social media marketing , content marketing to connect with the potential and the new customers. Create engaging paid and organic content which should be relevant to catch the customers eye.
Get your brand in focus to your target audience: create SEO, SEM of your brand to highlight your presence in the market and use keyword planner of your website will engage traffic to the site and also use of paid search like PPC(PAY PER CLICK), GEOFENCING, GEOMARKETING, etc.
Also affiliate marketing ,email marketing , direct marketing, will generate an audience to your business and will improve traffic to your website rather than just rely on traditional ways of marketing . Online advertising works as a great tool to maintain brand coverage in the market. These platforms are very effective in bringing visibility to your business target ads.
DIGITAL AGENCIES IN TIME OF CRISES.
The digital marketing agencies experts are significantly increased as the number of companies wishing to launch new ecommerce channels, create or update their websites , create social media campaigns, and focus on SEO and SEM to bring visibility in search engines like google , Bing and yahoo. Although online marketing creates many opportunities for business to generate growth and ROI.
Digital marketers have been deep in technology and space for many years. They know how to tackle in the time of crises.
Unlike traditional marketers, digital marketers are proficient at gathering , collecting and analysing the big data. This helps us to know what’s working and what’s not.
DIGITAL MARKETING CREATE GROWTH.
Digital marketing as focussed above will create more awareness in the minds of consumers , marketers and businessmen, organisations all now today depend upon how you use your skills in digital platforms to enhance your potential to society . Digital transformation bringing huge changes in this situation 2020 will also work in the near future for all human beings whether a small company or a big company or any consumers.