WordPress Theme:Choosing a theme is one of the most significant choices you should make when building a website. The subject you pick can truly represent the moment of truth your site – which is the reason the objective of this guide is to assist you with settling on the correct decision for your business.
How to choose a wordpress theme is, without a doubt, one of the most important things to do well when creating an online presence. Not only does a theme determine how your site looks to visitors, it also governs a lot of the core functioning of your online business.
With such a significant number of subjects to browse, settling on a choice can be overwhelming – yet on the off chance that you need assistance finding a topic that is directly for you, you’ve gone to the right place, because this guide will give you the information you need. Let’s start!
What are you selling?
This one seems obvious, but a lot of people lose their focus on what they are actually offering to customers, and therefore what theme will work with what they are selling and the purpose of their site. Build your website with your product or service in mind – for example, you can have a video tutorial business, but also sell t-shirts as a side part of the business. In this case, the focus of the home page should be the tutorials.
On almost every page, you should be channeling as many visitors as possible to your main source of income, not your side streams.
What are your competitors doing?
A competitive analysis is an important part of any business plan, showing you how you stack up against the competition in everything from market share to product quality. When deciding on a theme, looking at your competitor’s websites will give you context, help you assess your minimum viable product, and help you understand what your target audience expects from you.
This doesn’t mean you should just copy what your competition is doing! A competitor analysis should give you an idea of what is working and what is not, so you can make an informed decision about your site (and learn from the mistakes of others). Don’t be afraid to do your own thing.
What are the requirements for your website?
It’s a little harder to answer, because it forces you to look at things from an admin’s perspective. The first step is to separate the front and rear functionality. Think about the essential features for your visitors, then figure out what you’ll need to do to make that happen in the back end.
For example, if you blog about recipes, you might want people to be able to organize them using certain criteria. So if you want users to be able to order recipes by cooking time, you will need a filter on the front-end, but also a back-end function where you can specify the cooking time for each.
Keep in mind that WordPress only supports a limited amount of out-of-the-box data: if you’re working with a more niche setup (beyond real estate listings, recipes, or reviews), you’ll likely need to add custom fields to get the desired result.
What are the browsing and purchasing habits of your customers?
It won’t hurt to learn a little more about customer habits in the online world. Remember that the way you navigate a website isn’t necessarily the way other people do things and, more importantly, not necessarily the way your target audience will do things.
Being aware of certain aspects of behavior, like the paradox of choice, will help you make better decisions when building your site. The more freedom of choice you give people, the less likely they are to make a good decision, which does not lead to any decisions.
Don’t get distracted by whimsical pictures, eye candy, and other distractions. For example, many articles have claimed – and each user test has shown this – that large automatic sliders are unnecessary, but many people choose to include them on their website because they look good.
Figure out who your target audience is, research them, talk to them, test, and ask them what they are looking for and how they would like to use your website. Get feedback before you start, and your site will be more likely to attract them.
How can you stay focused on what matters?
This is one of the most noteworthy pieces of building a site. Developers and website owners tend to lose track of site goals, but you’ll need to keep them in mind if you want your site to meet them! Remember: your most likely end goal is to sell your product or service – creating a beautiful website is only one way to achieve this.
Does research indicate that your gorgeous slider is completely useless for conversions? Get rid of it. Do psychology and polls indicate that your ideal color scheme should be dark blue? Ditch your modern interface and incorporate some of that blue into it.
Don’t confuse a high number of visitors with a successful website. Ultimately, the number of customers is what matters, this is where the conversion comes in. After all, it’s better to have a website that converts 30% of its 10,000 monthly visitors rather than a site that converts 3% of 50,000.
Using the demo
Demoing a theme is really helpful in showing you what to expect, and therefore should be your first port of call. This will undoubtedly show the best side of the theme, so if you don’t like what you see then move on – it won’t improve!
You will be able to see all the available elements, such as plugin support, embedded pages, appearance of individual posts, custom widgets, short codes, etc. Spend a lot of time familiarizing yourself with the demo, or even making a checklist of the features you need to see how it measures up.
The demo will also give you a good speed demo. Speed should be important to you because it translates directly into conversions. You should be aware; however, that the more features your theme has, the slower it will become. As long as you’re happy with the speed of the demo, you should be fine when you implement it.
Add your own content in website
Even if you’ve already added some content before installing the theme, I urge you to add more at this point – especially if you’re working with something other than setting up default posts and pages.
WordPress:Create your products, add your recipes, configure your job board, add forum topics and questions and answers, etc. This allows you to test the theme’s workflow, which is extremely important if it is a niche theme with content-related functions.
You can understand how easy or difficult it is to work with the theme, and once you add your content, you can see how it looks. The theme may require you to tweak your workflow a bit – maybe you need a different image size than you previously thought, or maybe your snippets should be a bit shorter. It’s a good place to figure these things out and will give you a good idea of how easy it will be to switch to this theme.
Check the quality of the code
WordPress:If you understand a bit of PHP, you can take a look at the quality of the theme’s code. The automated theme testing takes care of a lot of small issues, so I tend to look for organization. If the code is well organized and has online documentation, I’m happy.
Just like with documentation, attention to detail, good organization, and the effort to write clean code are all good clues to the overall quality of the theme and the business.
Choose the theme carefully
WordPress:Finding a theme shouldn’t be a rush – getting it right can literally take days of research, narrowing down options, and testing. However, make an effort, as the theme you choose will define your users’ experience and your own workflow (both of which are mission critical).
Remember, fit is almost as important as quality – just because you’ve found a good quality theme doesn’t mean its right for you. Also, just because a theme doesn’t match your goals doesn’t mean it’s a bad theme.