5 Best Google Analytics Strategies To Measure SEO Success
what does assigning a value to a google analytics goal enable?
what does assigning a value to a google analytics goal enable?
Building a website with optimized content is a good start to being with. However, measuring the success of the Search Engine Optimization (SEO) strategy to revise what is working and what is not, is equally important. Tracking SEO performance and improving it is an indispensable aspect to make a website rank at the top.
Anyone who knows the importance of measuring SEO analytics for a website might have probably heard of many tools for the same. For instance, Ahrefs, SEM Rush, BuzzStream, etc. But there is one main tool that is commonly less explored compared to its potential – Google Analytics.
Before we delve into how to make the best use of Google Analytics for measuring SEO success, here is a brief of why measuring SEO is important for websites:
- SEO measurement helps in surfacing the top- and under-performers from the keywords. This helps content marketers to devise strategies or to revamp the content to improve the success rate.
- Search engine algorithms keep changing with time. Measuring the SEO rate is a way to ensure that we are caring for the content such that it can withstand such changes.
- An organic search strategy is as important as paid campaigns and referrals. Here is where SEO measuring tools can provide content marketers with their enriching insights.
- The success of a website depends on the engagement, rankings, conversions, bounce rate, client retention, and many such attributes. Using SEO measuring tools helps grab the overview of all such aspects at one go.
That said, Google Analytics helps in the measuring of SEO success with ease. And more than all these, it’s free. So, let’s take a deeper look into this enriching tool.
What is Google Analytics?
Google Analytics is a web analysis tool that provides comprehensive reports about the performance of a website by measuring its traffic.
It helps brands in:
- Understanding customers better
- Evaluate their online marketing strategies
- Showcases the rich and deep Google-only metrics
- Connects businesses’ performance with advertising and helps reach target customers with ease
Now, here are 5 best Google Analytics (GA) strategies that measure SEO success:
Understanding and Isolating Organic Search Traffic
Suppose you have recently taken to Blogger Outreach Service to increase your do-follow links. So, to track how these services affected your website traffic, Google Analytics can help. To use this feature, do this:
Choose Acquisition from the left sidebar menu of your Analytics UI. Click Campaigns and choose Organic Keywords.
To analyze metrics related to organic search, choose the “Organic Search” channel. And there you go.
The Organic Keywords report helps understand the organic traffic that your website is drawing from search engines like Google and Yahoo.
By sorting the results on a preferred range, we can get a clear picture of whether the traffic boosted or dropped in the range and the related insights.
The Landing page tab gives a picture of the top pages on the website that are drawing the most organic traffic.
By studying the metrics, we can understand if our paid campaigns worked, and compare the paid and organic traffic and their performance.
Measuring the Traffic quality
The traffic quality that website experiences can be decoded in two ways:
- Poor quality traffic: A steady traffic with no decline or boost in a time range but no increase in search conversion rate.
- High-quality traffic: A good amount of search conversion rate with a steady increase in traffic.
Check traffic quality is of importance especially when you rely on paid campaigns, ads, and referrals. Google Analytics’ Assisted Conversions report helps understand this traffic quality with a vivid idea.
To explore this feature, do this:
Choose Assisted Conversions from the left-hand navigation bar. Choose Floodlight configuration.
Pick the Activity you intend to explore and choose the conversion segment. You can see a wide range of metrics that help understand the performance of campaigns and understand the traffic quality.
Making the Best Use of Dashboard
Google Analytics Dashboard is a great place to see all customized reports at one go. Remember to create your dashboard interface once you install Google Analytics for your website.
To personalize your GA dashboard, do this:
Click Dashboard > new dashboards.
Select ‘+add widget’.
Choose widgets that suit your SEO measurement needs and add them to the dashboard.
Not just viewable data, the GA dashboard provides printable reports too. They are also easily shareable with your team and thus eases collaboration.
Identify where the Website is Lagging
what does assigning a value to a google analytics goal enable?
Websites that take ages to load might often test our patience. Now imagine if your website has been doing this. And in the next instant, the user might drift away to the next result on the Google Search home page. Google Analytics helps understand such drawbacks that might degrade the user experience.
To know the pages or elements that are causing your website to load slow, use Google Analytics like this:
Click on Behavior > site speed > page timings.
Next, check the ‘average page load time’ settings via the middle button on the page.
Then, adjust the right button to ‘% Exit.’
This helps in covering up the speed of pages that are rich in graphics or contain Javascript scripts.
Assess the Financial Worth of your Keywords
what does assigning a value to a google analytics goal enable?
Not surprisingly, one of the main motives of building a website and focusing on SEO is to maximize the revenue from it. Using Google Analytics in its best can help achieve this.
To do this:
First, make sure the website has a Google AdWords profile.
Then, connect the Google Analytics profile with Google Search Console.
Now, go to Acquisition > Search engine optimization > Queries.
This action displays a list of keywords in an excel format along with their average organic worth. Remember to include their Click Through Rate (CTR) as well as Cost per Click (CPC) values too.
Now you can understand the financial value of those keywords by multiplying their CPC with the number of clicks.
These results help you to decide which keywords to purchase from the AdWords campaign. It is one of the free and best strategies to obtain the best of your SEO efforts.
Conclusion:
Though SEO is the recent entry into the websites and internet, it soon assumed irreplaceable significance in boosting the search rankings. And by exploring the features of the Google Analytics tool, website owners and content marketers can maximize the brand identity, traffic quality, and revenue besides enhancing the ranking of the website.
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