Muted color palettes: Trends in the world of graphic design can be difficult to cope with. The pace is too unpredictable and fast, especially if it’s for a medium as dynamic and popular as Instagram. Inspirations keep emerging from every side, and if you don’t comply with the latest graphic design novelties, you’ll only end up making outdated designs.
The sole purpose of updating your graphics vis-à-vis Insta aesthetics is to make your account more attractive and compelling and invariably draw more traffic. Although there are sites from where you can buy 20 Instagram likes, a proper graphic design will sustain the following you draw.
Muted color palette is the platform’s latest design trend. Picking a color scheme for your design can be an uphill task. Make sure that you formulate an ideal color combination to concretize your vision.
Muted colors are those that have traces of white or black in them, and are less bright and vibrant.
Understanding the color trend
2019-20 has seen vivid, bold colors as the main trend. Many brands brightened and bedecked their branding with virtually dayglow and radiant electric hues.
When Ratesetter, a peer-to-peer lending firm enhanced its branding this year, there was tectonic shift in making the intensity and saturation of its purple brand shade.
- Muted colors define a counter-movement. With vivid shades being a cliché and Instagram being a hodge-podge of bright colors/hues, you’ll see a growing inclination towards muted tones.
- There are many brands that are already taking the shin-off colors, and trimming its edge.
- The idea is to desaturate the colors by injecting white, black, or a contemporary shade in it. It will make the color abrasive and more pleasant to look at.
Some companies show how a muted color palette can create a more mature and sophisticated look to your IG handle, making it stand out from other brands or influencers. Muted colors help you in avoiding a harsh/glaring contrast with the all-white background.
- Popular platform LinkedIn has already been using the palette in their social media posts and marketing campaigns.
- It makes their material look unique and classy. Although they are still using brand colors, the tonality is down.
- It creates a possibility to cultivate a secondary palette of colors on the basis of brand colors. You can add some black or white. The result is natural and modern.
You may also expect the palette trend to go into imagery as well because designers are now opting for natural-looking and subdued photography, shunning oversaturated pictures.
In a nutshell
You need to let the neutral colors eliminate the edge of vivid colors. You only for the desaturation, which defines this palette.
You will find that even if you’re using a lot of colors, they don’t distract you from the text or message at all. If you had vivid colors in the same place, it would result in abrasive images. Due to that infusion and blending, muted colors can work with neutral colors in a flawless manner. Do note the popularity of muted colors doesn’t indicate that the design world is becoming bland or less colorful. It just shows design items will look more natural.