How Content Marketing Helps SEO

content marketing agencyContent marketing, whether you’re sliding your links into think pieces about the economy, or how-to articles for changing your car’s oil, is the advertising of the century.  Not only does it offer free entertainment, which is something everyone is clamoring to get, but it also gives you the chance to boost your company’s website up the Google ranks into the top three slots.  Most people never click to a second page or even go more than halfway down the first page of a Google search: you have to make sure you show up on top.

Gives The Impression of Free Entertainment

A good thing you can do with search engine optimization is a hook in your customers.  The more time they’re on a page and getting to know your brand, the more likely they are to buy.  This plan could mean that you loop them in to read an article about feeding horses organic food as a way to slip in a link for your horse nutrient supplements within the report.  It works because people always want to learn and know more, and links are like the white rabbits that will take them deeper down into the internet.  Because the articles are free, they’re more likely to click the links and stay on the page.

People younger than 35 have an aversion to advertising, unlike any other age group.  Although most older people weren’t thrilled to have ads, they were accepted to watch TV or listen to the radio.  With streaming music, television, and movies: advertising is getting kicked to the curb.  It’s safer to get your brand out there in a way that matters.

Gets The Brand In The Back of Their Mind

When your leads find your articles, it keeps your brand name in the back of their head.  This idea could result in them seeking out your website in particular and typing in the title.  Although this doesn’t guarantee a buy, or that they even need the product you’re selling, having more searches to find out more about your brand is the way to go.  There’s nothing wrong with noninvasive advertising. content marketing agency

Ensures More Clicks Which Means Higher Link

The more articles and content marketing services you use, the more likely your website will show up in higher searches.  Not only do pieces usually come off as sound sources, but it seems like a more organic search to the search engine, which keeps it from pushing the articles down.  You must ensure that the links you use are of high quality and lead to parts of your site that correlate with the item and what’s being said.  Otherwise, it’ll easily be spotted as an advertisement, which will leave a sour taste in most Millenial and Gen-Z buyers’ mouths. content marketing agency

Your Brand Name Has More Results

It should be evident that the more your brand name shows up, the more popular and essential it seems to be.  If you have many think pieces and articles, including the name of your business, you’re more capable of climbing up the ranking. content marketing agency

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