Research shows that mobile users expect to:

Research shows that mobile users expect to: If you want to get in touch with people on your mobile phone, you need to start with the basics – a mobile site. Apparently, 96% of searchers found that they had encountered sites that were not created for mobile devices.

As such, they realized it could be bad for the job – 48% said they felt frustrated and angry.

Although about 75% of users prefer a mobile-friendly site, 96% of consumers say they come across sites that are not designed for mobile devices. This is both a great thing and a great opportunity for companies that want to work with mobile users.

Table of Contents

Sites that integrate with mobile devices turn users into customers

The fastest way for mobile customers is through a mobile-friendly page. Users can buy more if your site offers a great mobile experience.

When they visit a page that matches mobile devices, 74% of people say they are more likely to return to the site in the future.

67% of mobile device users say they are more likely to buy a one-page product or service when they visit a mobile device.

Not having a page that matches your mobile device helps your competitors

A great mobile site experience is becoming more and more important and users will continue to search for a mobile site that works for them.

This means that your competitors will benefit if your site does not work (and vice versa).

61% of users said they would go to another site soon if they did not immediately find what they were looking for on a mobile site.

79% of people who don’t like what they find on one page will come back and look for another page
Fifty percent of people said the website would use less if they wanted a job if it didn’t fit their mobile devices.

Unsuitable sites can damage a company’s reputation

It seems to be missing out on more mobile experience. Site users who are not created for mobile devices can be really frustrated and these negative reactions can be translated directly to brands.

48% of users say they feel frustrated and angry when they visit a site that doesn’t fit their mobile device.
36% said they were wasting their time accessing these sites
52% of users say that mobile-enabled experience reduces communication with a company
48% said they were not interested in the company’s work if a page didn’t work well on their smartphones.

research shows that mobile users expect to: