Everyone knows the importance of SEO. It can help to get your website more traffic, which can, ultimately, result in lead generation.han seo hee
When you want to succeed in organic search, you have to focus on both off-page and on-page SEO. Having said that, most local seo experts focus on off-page SEO like link building. That is because people don’t know it will be of no use unless they pay attention to fundamentals.
On-page SEO is a method of optimizing your pages for improving organic traffic and rankings. There are several ways through which you can bring your web page to life.
Here are some of the most important factors to pay attention to.
Content Must be Unique
Well, we all have heard it a thousand times that Content is King” This is still true to some extent. Search engines such as Google do not like copied or unoriginal content. It means you must come up with unique content.
Just imagine ten sites have identical content. Only one site will rank on the top. And which site it will be, no one knows.
So, your content should be unique and original.
Another element of content you must focus on is the length. Wondering what length of content is ideal? There is no fixed number of words. Mostly, people prefer long content instead of a short one. That is because long content is considered to be relevant and in-depth.
Don’t Forget Meta Descriptions
For those who are confused, meta descriptions are descriptions that can be seen under the title of the page in SERPs. It tells the visitors what the page is about. For a long time, meta descriptions have been a crucial part of SEO; it still is.
Though Google might not consider it when ranking a page, it will indirectly help improve traffic. A meta description will be useful in improving the perception of your website, click-through rate, and informs visitors about the quality of the content.
We recommend adding a primary keyword in the meta description. Make sure the description is relevant and gives honest information about the page.
Speed is Everything
han seo hee: The speed of your website is a crucial factor for ranking your site. That is because Google takes user experience very seriously. If visitors have to wait for a long time (more than 5 seconds) for pages to load, you will not rank in the top ranks. Also, you will lose a lot of potential customers. People don’t like to wait too long. So, pay attention to the speed of your page to increase traffic.
Focus on Mobile Responsive
han seo hee: Almost everyone uses their mobile devices such as tablets or phones to access the internet. That is why Google considers it an imperative ranking factor. If your webpage is not mobile-friendly, you will be losing a lot of traffic.
Besides this, you have to make sure your website automatically resizes for the device. The font size should be large, making it easy to read on a smaller screen. Make sure ads don’t overlap the content. In addition, you must incorporate menus to make it navigable.
Security is Crucial
han seo hee: Not many websites have HTTPS security. It is a huge mistake as HTTPS helps in protecting the security and privacy of your users. According to Google, a website with a better security system is preferred. That is why we recommend staying ahead of the competition is essential.
If you want to increase the ranking of your page, you will have to add the primary keyword at the start. Most probably in the first 100 words.
A common mistake made by many people is using a specific word or phrase for different pages. This is called keyword cannibalization. People think it will help rank better for the keyword. It is just a misconception. In fact, it can cause more damage than good.
When you have the same keyword used for multiple pages, you will be competing with yourself. So, you must avoid it at all costs.
To sum it up, on-page SEO is imperative for your website. Without having a solid foundation, your page will not rank in the top results. The speed, mobile-friendliness, length of your content, keyword placement, and HTTPS security are the most important factors. If you have trouble doing it yourself, you can get help from a professional Seo Agency New York.