The home services sector is intensely competitive and you must do everything you can to stand out in the clutter. While a business website is mandatory for a home services agency, you will also have to optimize it for search engines like Google so that it ranks high for target keywords used by potential customers. There are plenty of tips for implementing SEO, but a small business can implement only a few. Some of the more practical and effective SEO tips for a home services businesses include:
Check the Website for Errors
You must make your website presentable and ensure it has great content relevant to the audience. The website must load quickly and be mobile-friendly because nowadays majority of the internet search traffic comes from mobile devices. Also, you must check that the website is working as planned and there are no broken links, bad redirects, missing Meta descriptions, canonical tags, garbled text, and videos that refuse to launch. You can use one of the many diagnostic tools to crawl the website and generate a list of errors you should fix before launching the website.
Test Website Usability
Websites that score high on usability and user experience, invariably get better ranks and more repeat visitors. It is possible as the owner of the home services business; you will be biased towards the website design and usability. It is why you should ask for feedback from third parties regarding how usable it is and what the glitches are. Some of the things to focus on include ease of navigation and content presentation. You should ensure that it works well across a variety of devices, including smartphones and tablets.
Include a Sitemap
A sitemap may seem unimportant, but as far as hvac SEO is concerned, it plays a vital role. A sitemap lists all the important pages of the website. It helps people who are looking for specific content on your website and importantly, makes sure that the search engines discover all the web pages even if there is no internal linking structure. Be sure to update the sitemap whenever you add pages or new content to your website.
Conduct Keyword Research
It is vital to appreciate that despite Google indexing your website; it might not rank it high in the search results unless you have taken care to create useful content relevant to the needs of the target audience. Google understands the usefulness and relevance of the content only when it encounters keywords it deems important to the search intent. It is why you must conduct thorough keyword research to understand how users frame their searches so that you can incorporate them naturally into your content. According to Search Engine Journal, keywords connect your target audience with the website.
There is virtually no end to the number of SEO tactics you can keep implementing to boost website visibility. However, as a small home services business, it may not be possible to pursue too many avenues simultaneously. However, as hard-pressed ad you may be, you should invariably try to harness the power of social media and blog posts to elevate your visibility.