when someone clicks your ad, the actual amount you’re charged will be:

when someone clicks your ad, the actual amount you’re charged will be:

1. Minimum required to maintain your ad position, or 50% of your maximum CPC bid (maximum cost-per-click), whichever is higher
2. Minimum required to keep your ad position below the maximum CPC limit (maximum cost-per-click).
3. The minimum required to maintain your ad position, but not less than 50% of your maximum CPC bid (maximum CPC), whichever is higher.
4. The minimum required to maintain the position of your ad, but not more than 120% of the maximum CPC (maximum CPC) bid, whichever is higher.

Information:

When someone clicks on your ad, the actual amount they charge you will be the minimum required to keep your ad position below the maximum CPC (maximum cost per click) limit.

The actual CPC is often less than the maximum value. CPC, because with Google Ads, you will pay the minimum required to hold your ad position and any ad format displayed with your ad, such as sitelinks.

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what happens when a campaign consistently meets its average daily budget?

within a hootsuite analytics report, you can add a tile, which is:

when someone clicks your ad, the actual amount you’re charged will be: