which statistic indicates how often a click has led to a conversion?
- Clickthrough rate (CTR)
- Converted clicks
- Conversion rate
Table of Contents
What is the conversion?
The conversion rate is the number of conversions divided by the total number of visitors multiplied by 100. For example, if 300 people have visited the website and have 60 sales, then the conversion rate will be calculated as 60 ÷ 300 × 100, that is, 20%.
A conversion can indicate any action a company wants visitors to take in line with its business purpose. Below are some of the types of conversions.
Purchase a product / service / subscription
Filling out and submitting the form
Join live chat with customer support
registration on the website
Download form / application / brochure / sample software
Time spent on the website and number of pages visited
Conversion is measured as the progress made by the prospect in purchasing products / services / subscriptions using one of the methods mentioned above.
How is conversion rate calculated?
Conversion rates can be calculated using the above formula or using analysis platforms as shown below to check your conversion rates.
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A company can be very specific or complete with a conversion rate of your choice. Below are the types of conversion rates and how you can use their data to measure performance.
Overall Conversion Rate: Shows how well a company’s website is converting traffic using marketing channels and platforms.
Keyword Conversion Rate: Shows which keywords can be used to increase website traffic and increase engagement.
Marketing Channel Conversion Rate: Shows which marketing channel is driving the most traffic to your company’s website.
Page Conversion Rate: Shows web pages that perform well for driving or converting traffic.
Campaign Conversion Rate: Shows the effectiveness of ad campaigns in converting traffic.
Conversion rates are the best way to measure the effectiveness of everything that is part of digital marketing. which statistic indicates how often a click has led to a conversion?
What is a good conversion rate?
There are no specific criteria for determining a good conversion rate, because each company has different business goals and conversion rates differ depending on the type of business, traffic quality, types of products and services, etc. and its marketing activities.
Conversion rate optimization involves marketing strategies aimed at converting your website visitors into potential buyers. It aims to optimize the company’s website, improve UI / UX, and increase customer loyalty. CRO helps you get the most out of the traffic you already have on your company’s website. For example, increasing the conversion rate from 1% to 2%, that is, doubling the conversion without increasing website traffic.
You can optimize your conversion rate in the following ways.
Conversion channel. The conversion channel shows the difference between traffic and conversions. Close this gap by analyzing the site’s functionality, design, current conversion rate, etc. to fix the site’s flaws.
Landing Page Design: Good landing pages help generate heavy traffic to your company’s website, so it designs perfect landing pages with high quality content, attractive designs, and minimal visual distractions to increase conversions.
A / B Testing: A / B testing helps identify technical issues related to performance, site speed, and UI / UX issues.
CTR and Heatmap: Having a good website does not guarantee a higher conversion rate. It’s important to make sure your visitors are navigating to the right place. Empower your website with heatmap and click tracking to see the real value of web pages, user browsing, and route analysis to remove barriers to conversions. which statistic indicates how often a click has led to a conversion?
Why is it so important to optimize your conversion rate?
It is important for all types of industries and companies to optimize conversion rates in order to drive business growth and stay at the top of their field among their competitors. Below are the benefits that a company can gain by optimizing conversion rates.
Provide a better perspective for clients
Increase website income
Increase traffic to your site
Increase new customer acquisition at a low cost
Improve site ranking
Build customer loyalty
Optimize paid ad campaigns
Attract more leads for your business