you would choose to advertise on the display network if you wanted to:
- Run ads on people on non-Google search sites
- show ads on Google Maps
- display ads on sites related to your business
- show ads in Google Shopping
The Google Display Network allows you to connect with your customers through different ad formats in the digital universe. This network covers over two million websites, covering over 90% of internet users. With it, you can connect with people when they browse their favorite sites, show a friend a YouTube video, check their Gmail account, or use mobile sites and apps.
Display Network-only campaigns are best for running ads on sites and applications when your keywords are related to the content of your site. Your ads are targeted to websites or mobile applications (called placement) that contain content related to your business or the interests of your customers. You can target your ads to the most relevant sites in the Display Network based on their subject matter, target audiences, demographics, and more. you would choose to advertise on the display network if you wanted to:
if you want to show ads on websites related to your business for displaying ads on the Display Network. Display-only ads are best when you want to show ads on websites and apps, while keywords are related to your site content. Your ads are tailored to websites or mobile applications (known as placements) that contain content relevant to your business or your customers’ interests. Based on your interests, interested markets, profiles, and more. , you can customize the targeting that matches your ads on the most important pages displayed.