December 4, 2023


Tech as it is.

Youtube Standard License and How This Allows Other Users to Share Your Videos and Embed Them into Their Websites

Youtube Standard License

Youtube Standard License

Youtube Standard License: A standard license permits users to own or use something issued by a recognized authority. In the case of YouTube, the site’s licensing policy is issued and includes rules and regulations concerning the use of videos and other content uploaded on this platform.

When you decide to upload videos on YouTube to generate traffic, you can select the license you want. The standard license gives you the right to transmit content but it doesn’t authorize reproductions or distributions of that content on other platforms. 

Understanding YouTube standard license

One of the best platforms that could be suitable for digital transformation in your business is YouTube. The site had millions of users who actively view videos daily. There are tons of YouTube videos that you can use on your blog or websites.

A standard license is a license issued by a competent authority to use or own something. YouTube, as a video-sharing website, has its rules and regulations based on its license policy.

The standard YouTube license gives you the right to broadcast content in the form of videos on YouTube. As such, your content can only be accessed from your website and cannot be distributed or shared elsewhere without your permission. With a standard YouTube license, other online users can embed your videos on their websites.

Video content and conduct

As an account holder of a YouTube channel, you are responsible for the content and the consequences of its publication. You warrant and affirm that you possess the rights, licenses, and permissions to publish the video content. You are allowed to submit the video content and user comments to the service. There is no guaranteed video confidentiality by YouTube.

As the channel owner, you retain the ownership rights. By submitting the content to the channel, you grant YouTube a non-exclusive, worldwide, and royalty-free license to reproduce and distribute the content. You grant each other a non-exclusive license to retrieve the video content via the service and reproduce, display and distribute the content as per the permission of the functionality of the service.

The content submitted to the service does not include third-party copyrighted material or anything related to proprietary rights of the third parties unless the rightful owner permits you. 

YouTube does not allow copyright infringing activities or infringement of intellectual property rights. It can remove content if they are well aware that such infringement has occurred.

Video usage given by Embed codes

YouTube grants permission to use the site on condition that other users don’t distribute any content or medium without written permission from YouTube. However, in some cases, YouTube can avail the content distribution means through a specific functionality service, including the embeddable player.  

In other words, when you upload videos to YouTube, you enter into a cost-free licensing agreement with YouTube so that you get certain usage rights. This depends on how you enable that content.

If you, as the creator of the video, enable the embed functionality for the video, you allow other users to share that video on other platforms, including their websites. In this case, they don’t need to seek permission from YouTube. On the other hand, if you disable the functionality, you block users from using the video elsewhere unless they are permitted to do so by YouTube. 

You can click on the Share button of the video to sort the videos that can be embedded into other websites. YouTube gives you the condition that the video can only be distributed using the embed code and not in any other way. Additionally, you are not supposed to impair or modify an embed functionality whatsoever. 

Relevance of related videos

When watching YouTube videos, you must have noted “suggested videos” or “related videos” displayed at the end. Before September 2018, the owners of websites could disable this functionality to avoid videos that may not match their brand message or image. 

After September 2018, the embed code was changed and this means that you cannot disable this functionality anymore. YouTube has laid down some guidelines that users can follow if they want to display a video on their websites.

  • Find a favorite YouTube Video and click on “share” to find out if the embed functionality is active or not.
  • Credit the video creator
  • Display the video informally or non-commercially
  • Avoid altering the embed code during the video display
  • Avoid modifying or editing the video content
  • Take note of the related videos after a video plays to make sure that they are aligned with your message or practice. 


Whereas YouTube permits users to embed your videos on their websites, it also supports and acknowledges copyright ownership by those who create the videos. Copyrights fall under intellectual property rights and they grant rights to video creators to the video usage. Video creators legally remain the owners of the original work.

The video creators are required to retain the rights to sell the content either in residual fashion, including paid access or directly. They have moral rights such as the right of association or credit. Under the right of credit, the authors receive credit for authorship in the presentation of their work in the future.

The creators also have a right of integrity that requires the original work to remain in its original state. The video creator can stop their work from being modified or distorted, and it is only them who can modify the content. 

The right of context or anonymity guarantees that the video creator can determine how the content should be used even when they are not the copyright holder. The moral rights cannot be sold or transferred to third parties.


YouTube’s standard license allows other users to embed your videos on their sites only under special circumstances. Users can embed the videos to their sites and be able to drive traffic but they should ensure that they do so within the law. You and your users need to understand the terms of service of YouTube to avoid any possibilities of infringement. 

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