seo in guk: When you are looking to increase traffic online, then SEO is the ideal tool at your disposal. However, keep in mind that the same works for your personal and professional Instagram account, especially if you are an entrepreneur. But not many entrepreneurs put in the hard graft when it comes to optimizing the SEO for the social media profiles.
Since SEO applies to the social media platforms as well, it is vital to remember that there are steps that you have to ensure to boost engagement, gain new followers, and enhance the sales numbers.
However, when it comes to strategizing the perfect SEO for your personal and professional Instagram account, there are certain critical mistakes that you need to avoid at all costs. So, without further ado, let us look at the mistakes to avoid while designing the overall SEO.
Missing out on a cohesive Instagram page
One of the significant amateur mistakes to make with the Instagram profile is to miss out on creating a cohesive platform. Remember that every post you share must be relevant to the message you are trying to put out. It is even more critical when you are maintaining a professional profile, where every post must relate to the venture in some way. You cannot achieve consistency in your profile overnight, and you need to keep in mind that several features will require your attention, and these are the following.
- Grid layout
- Visual concept
- Posting frequency
Using non-relevant hashtags
Hashtags are vital to Instagram the way keywords are to the search engines. Hashtags work precisely the same way, which means they are essentially “search” queries. However, when it comes to using hashtags on social media, most brands and marketers make a few amateur errors. Here are the following.
- Use of irrelevant hashtags
- Not using hashtags at all
When hashtags match neither your business nor any specific post, then you are probably using irrelevant hashtags. If you see consistent small impressions from your posts, you need to look at your hashtag strategy as maybe your content is not what users expect to see when they perform the search using the specific tag. This is why it is vital to research and look for high-value keywords to use as hashtags for your post. Additionally, keep in mind that you can use multiple hashtags, but it is also important to not spam. seo in guk
Changing location tags
Brands involved in global shipping or global businesses often mistake not updating the location tags for each post. It is vital to keep in mind that location tags are crucial to let the users know, which aids in attracting the audience and organic traffic. If you can get creative with the location tags, it is all the better for the concern as it will surely draw people’s attention. seo in guk
The Instagram username should be easy to punch in a keyword; it should be short, readable, and distinct. It will allow your users to understand and connect with your profile better. Ensure that there aren’t any irrelevant numbers or symbols in the username, which makes for a complicated keyword to search. It is vital to remember that the username should ideally be a word that users will use for searching.
Leverage the Alt Text feature
The Alt-Text feature allowed visually impaired individuals to use Instagram, but marketers have started using the feature for optimization purposes. The Alt Text is a simple caption feature that should ideally describe the content. seo in guk It would be best if you remembered that Instagram would auto-fill the section anyway, so it is a great idea to customize the Alt Text to suit the post.
Keywords in bio
Another amateur mistake to avoid while designing the SEO strategies for Instagram is missing out on the bio section keywords. The Bio section is the place to put in the relevant keywords, both the primary and secondary, to make sure that your profile is shown at the top of the search results. Additionally, keep in mind that you shouldn’t pack the bio with too many keywords – keep it readable and simple enough to follow.
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Keywords in captions
That last mistake you need to avoid is missing out on using keywords for the posts’ captions. Keep in mind that Instagram is a visual medium, and you require user engagement and interaction for all your posts to stay in the limelight. Keywords in captions will ensure that the post will be cataloged on the results page when the Instagram users perform a keyword/hashtag search.
Avoid these amateur mistakes when designing the SEO for your Instagram account. seo in guk