Most of us assume that if you want to buy something energy efficient you go for the one with the most stars on the label. You‘re right in part, but it‘s much more complex than a sticker on a fridge.…
Water is usually the last thing people will worry about. until it disappears; however the truth is that water scarcity is no longer a long term problem for distant regions and places that previously had abundance of water. The middle…
There is a disconnect between brands using “earth friendly” to market their product and what as an individual actually benefits the earth. You’ ve most likely encountered the bamboo phone cases, solar chargers and re-usable batteries making questionable claims about…
Electric cars have traditionally been the topic of discussion about the future. These days they are parked in your neighbor‘s driveway. However most beginner‘s guides still treat EVs as they treat a lesson on a subject – they don‘t acknowledge…
My power bill increased $40 in one month and I didn‘t change anything in my apartment. No new appliances, no AC marathon, or anything. That‘s why I first started looking into the smart plug in the first place and what…
The federal solar tax credit homeowners have depended on for close to twenty years, is no longer. Not scaled back abolished. If you have procrastinated adopting solar because today would do just fine, today is now going to do a…
Last year, a friend of mine took to pricing solar panels, was told that it would cost $14,000, and in a fit of terrified earnestness stopped considering going green at his house all together. Of course two months after he…
Most chatbots are terrible within the first ten seconds. Not because the engine behind it was crap, but because nobody created what should take place before it kicked in to shine. A user inputs anything generic, the bot hangs or…
Too many people begin with the wrong question when trying to construct a chatbot. They ask “which tool works the best?” rather than “what am I really trying to do?” That second question is where you‘ll find out whether you‘ll…
Almost all the chatbots tutorials will suggest thatall you need to do is to choose a tool, type some sentences, and that‘s it you will have your assistant setup. Well, it‘s indeed true. Which is also why almost all the…
Most of these “guides” to chatbot use read as if they were written before anyone had actually used a chatbot for an actual store. They mention features. They mention how “the future” is just a chatbot away.Then you put one…
Here is a figure I was surprised to see: 85% of B2B marketers conducting demand-gen programs are using chatbots/conversational agents today and most report lead quality and quantity improved and not degraded. That‘s not a someday stat. That‘s today. But…